I build a lot of products, and the same thing kept happening with all of them. I'd finish something I was proud of, start trying to get it in front of people, and realise they couldn't actually find me. There's so much being launched now that even good products just sit there invisible. The thing that clicked was that people don't research you the way they used to. On calls, in outreach, half of them have already asked ChatGPT or Perplexity who they should be looking at, and that answer becomes the shortlist. If you're not in it, you're not in the conversation at all. So I built Haystack to get myself into those answers. It shows me what buyers are actually asking AI, who's getting recommended instead of me, and the exact articles those recommendations come from. Then it helps me get into them, and keeps checking the engines so I can see when I start showing up. I've been running it on my own products the entire time, which is how it got built and tested in the first place, and it's working. That's the only reason I'm comfortable putting it out here. If you've put real work into something and watched it vanish into the noise, run the free audit on your site and see what comes back. I'll be in the comments all day. What's the one thing you'd most want AI to recommend you for?

Haystack

Get your brand recommended by ChatGPT, Perplexity & Gemini.

Get your brand recommended by ChatGPT, Perplexity & Gemini.