Launched this week
GoodLads
AI growth manager for your Google Ads account
148 followers
AI growth manager for your Google Ads account
148 followers
AI growth manager for Google Ads accounts. GoodLads generates hypotheses to improve your ROAS or CPA, ships each one in one click - never without your approval - and tracks it on a kanban board to a verdict.
I like the idea of always having something new to test instead of wondering what to change next.
GoodLads
@grace_gui02 thanks Grace! 👍
TimeTuna
@grace_gui02 yes, we believe the same. I think a consistent high rate of experimentation is a very good proxy for success. With GoodLads - we work towards that vision.
I can see this being useful when you're managing an account and just don't have the time to keep coming up with new things to test.
GoodLads
@ethan_blake27 yeah, plus it can give you great avenues to test, you haven’t considered yourself.
TimeTuna
@ethan_blake27 yes. We believe this tool could be especially useful for agencies that manage many clients.
Macaly
genius name lol 😂 approval before every change is the usefull part, most smb owners wont trust full autopilot yet
TimeTuna
@petrkovacik thanks Petr! Agreed on the approval part. We believe that kanban with approval stages is the right way for AI agents.
GoodLads
Letssss gooooo GoodLads!!
Dial
"Never without your approval" is the right guardrail for something that touches live ad spend, but I'd want to know how the hypotheses themselves get generated before trusting the approval step alone - if the suggestions are just generic "raise budget on the winning ad group" advice that any account manager would already do, the AI layer isn't adding much beyond a nicer kanban board. What's an example of a hypothesis it shipped that a human account manager would have missed?
TimeTuna
@galdayan I would not say would have missed - there are genius account managers out there :)
Few examples:
- limited by budget - it recommends to reduce the click, so we get more clicks with the same budget. Not every account manager knows that trick
- targeting business clients rather than consumers - it suggested to target API related keywords, which the person running the ads did not think about, and found that recommendation very relevant.
Dial
Those are both good examples, thanks for laying them out. The B2B keyword one especially - that's a blind spot that's easy to miss when you're deep in day to day account management. Does GoodLads surface the reasoning behind a suggestion, or just the recommended action itself? I'd want to see the "why" before approving a change on a live account, even with the one-click approval gate.
TimeTuna
@galdayan Hey Gal,
Yes it does. I did a PhD 10 years ago. And I decided to apply the academic approach to explaining each hypothesis. it shows a series of observations either from the account data, or external learnings, and generates a hypothesis based on that, so there is a relatively strong understanding what the hypothesis is based on.