Yeah, we could do more on the landing page to show how we're different! We just launched social discovery features - if you put a hashtag in your bio you are discoverable under that keyword. Could be useful for people in large groups (national sororities etc) or connecting around similar interests. We'll introduce trending topics soon. And you can upload from camera and write a full screen worth of text, which were the two features that made us popular on campuses in the spring. When we launched we had a screenshot protector. It was cool tech but we discovered users aren't actually all that concerned about screenshots! So we got rid of it. (Wickr recently got rid of their screenshot protection too.)
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