Fuffr

@staringispolite when I first saw the name, I read it a "fluffr" which isn't the greatest name in the US. Naming is always a problem, especially for non-US companies trying to do things here.

Yeah naming is so hard, especially with international products. @MackFlavelle said he read it as Fluffr at first glance too :)

@staringispolite great point, Jonathan. This also speaks to @SacBookReviewer's point about never using his phone on a flat surface. Hands-free use cases like cooking with sticky fingers is a really great one.