If I asked you to name the top five tech innovations of the past two decades, you d probably start with the iPhone, then move on to driverless cars , 3D printing, gene editing , and reusable rockets .
But no technology has impacted our daily lives like the iPhone did in 2007. It completely redefined what a smartphone could be, creating a clear distinction between "before" and "after."
Meanwhile, websites the cornerstone of the digital world have remained largely the same.
Yes, websites have gone through cosmetic changes over the years. They look better, they re easier to navigate, and they load faster. But their fundamental purpose has remained constant:
Chatsimple
GTM experts who've run workflows manually every day are giving that away those skills as free MD files sitting in someone's downloads folder, never opened. The moment something's free, its perceived value drops to zero.
So we went the other way. The IP can't be copied or owned, only run. Expert gets paid. Buyer actually uses it.
Expertise AI
@vinayraj_1988 The downloads folder part is so true, we saw it play out with one of our first experts. He'd been giving his playbooks away as free MD files for years, and when he uploaded them as skills, people started running the exact same content he could never get anyone to open before. Kind of proves your point that free wasn't helping anyone, not even the people getting it for free.
@vinayraj_1988 Exactly! That’s the part we’re most excited about. Taking expertise that’s been sitting around and actually putting it to work.
A storefront for GTM expertise makes a lot of sense. Following 👀
Expertise AI
@sandy_liusyThanks for following! There are so many great GTM playbooks buried in docs and people’s heads. We want to give them a place where others can actually find and use them.
Expertise AI
@sandy_liusy Glad the idea clicks. We’re working toward a place where you can discover proven GTM workflows, try them, and install the ones that fit your team. More coming soon 👀
Chatsimple
@sandy_liusy Absolutely, it's clear that creators who have produced amazing work deserve to be respected and have their GTM skills valued.
Claap
Interesting! Might have some interestings playbooks on there! Will give it a try!
Expertise AI
@seantiffonnet Let us know what you think after giving it a try 🙌
Expertise AI
@seantiffonnet Would love to see what you come up with! If you already have a playbook you use repeatedly, that’s probably the best one to start with. Let us know how it goes.
Buska
Expertise AI
@tberguer Thanks so much! Really appreciate the support 🙌 Excited to hear what you think once you try it!
Expertise AI
@tberguer Thanks! We’re excited to finally put this in the hands of experts and teams. Hope you get a chance to explore it!
Interesting product
Expertise AI
@madalina_barbu Thanks! Glad it caught your attention. Would love to hear what kind of workflow you’d try first.
Agnes AI
Sharing a workflow as a skill instead of a long setup guide could remove a lot of friction for non-technical teammates!
Expertise AI
Exactly! the goal is to turn the “how-to” into something teammates can actually run, without needing to understand the whole setup behind it. Especially helpful for non-technical teams. Thanks for calling this out @cruise_chen !
Expertise AI
@cruise_chenFor sure. Most teammates don’t want to learn the prompts, tools, and setup behind a workflow. They just want to use what already works. That’s exactly what skills are meant to make possible.
Chatsimple
@cruise_chen Absolutely. AI adoption across orgs is what we saw as a major blocker. This makes it easy for the champion in a particular company to create skills, share them, and elevate his/her peers.
@cruise_chen We’ve seen this firsthand too. People don’t want to learn the whole process behind something. They just want to be able to use what already works.
I work on the engineering side of Expertise, and the part I’m proudest of is the boundary we’ve built between the expert, their playbook, and the customer’s data. A protected skill can run against a team’s CRM, inbox, and other tools without exposing the underlying instructions to the buyer, or exposing the buyer’s data to the expert.
Making an agent produce an answer is the easy demo. Making it useful while preserving ownership, permissions, and approval boundaries is the actual product.
Expertise AI
@josh_hamburger1 The two-way part is what sells it on every expert call. Marketing gets to make the promise because you built the thing that keeps it. Thanks Josh!
Chatsimple
@josh_hamburger1 Amazing work, Josh. Let's LFG!
Huge shoutout to Josh and the engineering team for all the work behind the scenes to make this possible. I got to see all the long nights and bug fights firsthand, so it’s extra special to finally be here today. So happy we made it here, and I’m excited to see what comes next 🫶