Launched this week
EmailTemple
The AI studio for creating high conversion, on-brand emails
54 followers
The AI studio for creating high conversion, on-brand emails
54 followers
Most AI email tools spit out generic HTML you still have to wrestle into Mailchimp. EmailTemple generates ESP-native templates — Mailchimp's editable regions, ActiveCampaign blocks, MailerLite blocks — with your brand kit baked in. Dark-mode safe by default. Live preview while you chat. One click to export. Production-ready in seconds, designed to be opened.
EmailTemple
I built EmailTemple because every AI email tool I tried gave me HTML I then had to fight into Mailchimp by hand. The output looked fine in a browser and broke in Gmail dark mode. Editable regions weren't editable. Brand fonts didn't survive the export. The "one-click" part was always a lie.
So I rebuilt the pipeline around what each ESP actually expects. Mailchimp Classic gets proper mc:edit regions and a footer that imports clean. ActiveCampaign and MailerLite get their native block structures. Dark mode is a constraint the system designs around, not something bolted on after.
You bring the brand — colors, fonts, logo, tone of voice. The studio brings the structure, the contrast math, the legal footer, and the export. You ship in your voice, into the ESP you already use.
Free is 3 generations a month. $19 gets you 30, $59 gets you 100. No card to try it.
Klaviyo, ConvertKit, Beehiiv and Ghost are on the roadmap — tell me which one you want next.
— Marc, EmailTemple
The ESP-native template approach is exactly right — we've been burned too many times by HTML that looks perfect in a builder and then falls apart in Outlook. Curious how you handle the gap between 'on-brand' and 'inbox-provider-friendly' when ESPs have different block constraints: do users define tokens per ESP, or does the system auto-generate variants? Also wondering how this stacks for transactional vs. pure marketing emails — that's usually where brand kit requirements diverge the fastest.
EmailTemple
@thekrew Thanks — and yeah, that gap is the whole reason we built it.
On the brand-vs-ESP question: users define their brand once (colors, fonts, logo, tone of voice, legal footer). They don't think about ESP constraints at all. Under the hood there's a separate "architect" prompt per platform — Mailchimp, ActiveCampaign, MailerLite (more ESPs to come) — that knows the block rules, editable region syntax, and quirks of that ESP. So one brand kit in, three different ESP-native outputs out. No per-ESP tokens for the user to manage, and no fragile post-processing trying to translate generic HTML into each builder's format.
On transactional vs marketing: this is handled at a second layer we call template archetypes. There are 8 of them shipped today — Newsletter, Product Launch, Welcome, Announcement, Event Invitation, Promotional Sale, Re-engagement, and Transactional — and each one has its own rules for hero style, zone sequence, CTA strategy, imagery, and voice. The Transactional archetype is built around restraint: a personal greeting hero, no marketing imagery, a single utility CTA ("View order", "Reset password"), and a neutral, trustworthy voice with no cross-sells or promo strips. So you're right that brand requirements diverge fastest between marketing and transactional — that's exactly why they're separate archetypes rather than one prompt trying to flex into both.
The combination is what makes it work: brand kit × ESP architect × template archetype. Change any one and the other two stay stable.
We also recently shipped a prompt library to make sure you get it right every time.
Hope to see you in the studio to try it out 😀
The fact that you generate ESP-native output - not generic HTML - is the actual differentiator here. How does the brand kit work? Can I upload our logo, define colors and fonts once, and have every email automatically stay on-brand? And second - do you support A/B variant generation? Like "give me three versions of this welcome email with different CTAs" so I can test directly without rebuilding from scratch each time?
EmailTemple
@yotam_dahan Thanks for the thoughtful questions.
On the brand kit. Yes, it works exactly as you described. You set things up once in Settings, then every generation pulls from it automatically:
Logo + assets — upload your logo plus any hero images, product photos, or banners. They're stored on our side and the AI references them in every email it generates, so you never have to re-upload.
Color palette with roles — define colors by purpose (primary, secondary, background, surface, text), not just "5 hex codes in a row." The model uses them correctly (primary on buttons, surface on cards, etc.).
Typography — pick separate heading and body fonts; we auto-inject the Google Font <link> tags into the generated HTML so the email renders correctly in inbox.
Brand voice + identity — brand name, USP, "about," a pool of CTAs you actually use, social links, legal footer details, plus a tone-of-voice preset (or custom voice description).
All of this gets layered into the prompt on every turn, so every email automatically stays on-brand. You can also override any of it for a single session if you want to experiment without touching your defaults.
On A/B variant generation.The honest answer: not yet. Today the studio generates one template per turn. You can absolutely ask for variations in chat ("make the CTA more urgent," "try a shorter version"), but it's iterative, not a single "give me 3 versions side-by-side" command with a comparison view.
It's a fair ask and I'm adding it to the roadmap — likely shape is a "Generate 2/3 variants" toggle on the composer with a tab strip in the preview to flip between them. If you'd find that valuable, I'd love to know what axis you'd vary most (CTAs? subject hooks? length? tone?).
Thanks again for the comment!
Any chance you’ll add Klaviyo next since their editor can be pretty demanding too?
EmailTemple
@karimbenkeroum Next on the list this week. Would you like to provide your email so I can let you know? Thanks in advance, Marc