Easyful is a lightweight fulfillment layer built on top of Stripe. You sell directly to your customers and Easyful sends customers their orders for free! No complicated fees or % of revenue.
If you’re selling templates or digital assets online, platforms like Gumroad have a ton of amazing features . . . but they’re also expensive. It’s not uncommon to be paying 10%, 20% or even 30% of your revenue just to host and deliver some digital content to customers.
Instead, we think most creators should own their own Stripe account and use a lightweight fulfillment layer to send customers their orders.
So we built Easyful, a platform to let anyone sell online for free.
Easyful is built on Stripe, where you can manage products and prices, create payment links, embed a full checkout, create coupons, and more. The only thing Stripe doesn’t do is host and deliver your content.
That’s where Easyful comes in. We give you a powerful content editor and limitless uploads to email your content to customers when they buy it. And it’s free!
We’ve been using Easyful ourselves for a few months now. Try it out and let us know what you think!
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Hey! This looks super useful!
Question: if I do not have a website - can I just use Easyful to display my digital designs? Or my own website is still needed?
@maria_loleyt currently Easyful just provides you with a link to a checkout page, but we're looking into routes to provide a showcase-style landing page as well.
@ashutosh__mishra This is a fair question. There are a few reasons why we think this can be sustainable:
1. Easyful doesn’t try to be everything. We let Stripe handle checkout, payments, payouts, etc. Easyful just hosts your content and sends emails to customers when they make a purchase. That layer is incredibly cheap and scaleable for us.
2. We’ve built products with generous free tiers before. We launched Smallchat several years ago and it's still going strong supporting millions of free users.
3. If we get significant interest we may add a pro tier with additional functionality. But for the indie makers and small businesses we’re confident we can always provide a free tier.
Alright. Make sense. However, how are you gonna make money? And if you're not making money, one day, you will have to shutdown this system. Its a nice idea but not sure how it would sustain in a long run. Congratulations on the launch!
Wow, this is super useful for me! Congrats on the launch.
I have a question for payments. I am living at Turkey. So some payment choices not supportinng in here. Is Easyful supported payments to Turkey?
Wow, this is super useful for me!
I build Notion templates and host them on my own site- so I don't feel like I want to pay for the traffic I am driving myself,
Definitely gonna give Easyful a look!
PS: As a founder, I am intrigued by the business model- I am not sure if you can share it though!
@ajinkya_bhat we're glad to hear that! Feel free to reach out if you have any questions!
As far as a business model for Easyful goes, we really just wanted to focus on building a solid product that was easy and free to use. If there's a healthy interest in the platform, we'll look into launching a pro tier with additional functionality.
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I've been wanting this for years. At one point, I rolled my own using zipsell, but it was built on an older version of Ruby on Rails and quickly became deprecated. Easyful took me literally 7 minutes to set up (I already had a Stripe account and all of the assets I needed readily available) and I simply replaced a few lines of code and ... viola! I am now selling commercial licenses for my font Cubano on cubanofont.com via Easyful.
Seriously, thank you guys for making this and giving back to the web community! All the love from down the hall at Atlas Local. :)
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