Early-stage founders playbook: Actionable marketing lessons for indie-hackers

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Wizen Guides

Maker

Hi, I'm Ana. For several years I've been volunteering as a mentor for the early-stage founders, and 99% of my conversations start with a founder asking me "How can I get customers for my product with a very limited budget?" Why is this such a pain point? The answer is simple: if you are a founder with no or small experience in marketing your googling up anything on a startup marketing topic would end in one of the following options: — you either land on a page that is very SEO-optimized and carries zero value in terms of actual content — you get access to cases of companies like Google, Dropbox, Slack, etc. It's fine if you have $65M to spend on customer acquisition (as PayPal did) but let's be honest — most of us don't have these budgets. Another problem is that most of the case studies that can be found in marketing-related literature or courses are horribly outdated. They were outdated by the time they became case studies. And they just don't work anymore because everyone uses them. So the challenge becomes pretty clear: how to get the best results with limited resources that bootstrapped founders usually have, and stand out. In my playbook I put together tactics that you can use and showed how other bootstrapped companies have been using them recently (in 2020 and 2021). I also included a weekly planner with specific steps and anticipated level of conversion that you can use to plan your marketing activities. Launch Day Discount: Get 20% off with a code PHC20

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