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As a marketer, what books have you read that helped you grow?I have a confession. I'm a Petroleum Engineering major who's in love with marketing. Sometimes, I think I'm too in over my head. I started doing "marketing" with social media management as my first foray into anything remotely associated with digital marketing (show of hands if you started the popular way). And then, I think I lost a bit of love for social media marketing, and moved on quickly to something shiny email marketing. This was heaven while it lasted. I sold personal financial management courses and eBooks for a popular consultant here in my country. The conversations in the inboxes were so direct and personal that it always felt like I was looking directly at, and talking to the person's soul. I also tried my hands on SEO and content strategy. Doesn't it just feel amazing how you pick up so many useful micro-skills for digital marketing? That's always so intriguing. Now, I do product marketing, thanks to charting newer territories. I find it intriguing how numerous teams work together to solve a problem. Be that small-scale, or global. And meeting a lot of amazing makers and marketers here launching really helpful products here daily (some of which have been time-savers for me) reinforced my reason why I want to identify with this industry. I read a book recently by Gabriel Weinberg and Justin Mares called, "Traction." Recommended by a senior colleague in marketing. The ideas in the book just made so much sense and held so many insights for me. And it made me understand one thing, "whatever you want to get better at, reading books help you navigate there faster." As a marketer, what book(s) gave you your best "aha!" moment?

32 comments•26 views

2yr ago

Best reading on business strategy? The more time I spend in building tech tools, the more I realize how important it is to use first principles thinking and de-risk major components and think strategically. Code generation is cheap but human judgement is not - so wondering if you would have any reading you'd recommend on this? Thanks in advance!

5 comments•11 views

1yr ago

What can you recommend to read about Digital marketing, especially for B2B?

5 comments•2 views

4yr ago

COLLABORATE

What's the best book or course for learning product marketing?

8 comments•11 views

3yr ago

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