@EAWharton we designed this for ourselves first. We realized building Foodzie that we had no time to cook. We're busy people, but with a high bar for taste. We designed the product for food enthusiasts, people who love to cook, but have a hard time fitting it in. People that get excited about restaurant culture and the techniques that the best chefs are using to learn from. That's who we designed it for. But what we've found with our early customers is even if you're not into all that food culture, our dishes are just damn good and fast, and that has broad appeal.
@rrhoover We kept hearing from our early users that they didn't have an hour to spend cooking every night. We knew that restaurants could fire any dish in 20 min, so we really focused on how to use the same techniques they do to make a 20-min dinner possible for home cooks without compromising on flavor. We're the only service that offers delicious, home-cooked meals in 20 mins or less.
Couldn't imagine a better team doing this. I've had the pleasure of watching this product evolve for a year and so excited that Rob, Emily, and Josh are sharing it with the world!
Congrats on launch! I love this space having worked on Foodtree up in Vancouver, trying to get great food into people's lives. Couldn't be a better team to tackle this well.
How have you gone about sourcing, and planning for scale? Along the way, did Forage throw away certain business models? How'd you arrive at the one you have now?
I still remember @joshfraser's post-mortem on his first startup, before the post-mortem was cool:)
@dshan Wow, that seems like forever ago. I certainly don't plan on writing a post-mortem again. :)
Sourcing is all @emilylafave's responsibility. We're using some great distributers that give us really high quality ingredients. We've spent the last few months testing our recipes and packaging with a small group of beta customers to make sure we have the major kinks out of the system. We cycled through several different business models but settled on this one when we saw the excitement (and repeat orders) from our early users.
@emilylafave I like the product positioning and it opens partnership/marketing/lead-gen opportunities with restaurants.
We've seen similar recipe-delivery services like Plated and Hatchery (my friends, @nayafia and @DavidSpinks' Feast started off in this space, too). Other than the "recipes from restaurants," how does Forage compare?
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Can't wait to try this. In addition to your subscription model, will you also offer an a la carte option for the commitment-phobes?
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