Din

This is awesome @emilylafave, Rob. What's the pricing like? I didn’t see much on the site. As a South Indian, I couldn’t be happier. Dosa is my staple food and I miss doing the original batter in SF.

As someone who makes the same meals* week in and week out, I really wish things like this were available in Wisconsin. Forage looks awesome. * frozen pizzas, sandwiches, hot pockets, etc.

I think that average person has come to accept cooking as something that just sucks: picking recipes from literally 1000's, hard to take risks with a meal because you need to eat something & can't cook again and all of the supply chain logistics (how much basil will I need on Friday?). We default to picking safe recipes that we know we can make, that don't require us to learn new skills or new ingredients, only take recipe suggestions from friends and buy staple ingredients that go into recipes we know we can make thereby reinforcing the cycle. This is a market that has many customer segments. High end foodies (I hate that word), food adventurers, hobbyist cooks, price sensitive customers, time sensitive customers, young professionals, families, etc. Who is Forage targeting, @emilylafave ?

I've used Forage a couple times now, they deliver all the ingredients and instructions -- the meals are famous dishes from local chefs. A great way to learn and cook amazing food.

We have been using forage since the alpha launch, having used many of the other preparation and delivery services. I love forage for one simple reason: It makes me and my wife feel like heroes. I’ll ’splain. I’m an accomplished cook and my wife is an intermediate cook, we both work full time and while we have time during the weekdays to bang out a meal, we don’t typically have enough time to develop serious flavor. Forage works so well for this on both skill levels. For me I get restaurant dishes with the most time consuming part of the flavor development already done, for instance the stock from Hapa Ramen which takes hours to get right. I get to deliver that dish and in the process deconstruct the way it’s put together which educates my own cooking. For my wife, she is thrilled to be cooking restaurant quality meals in 20 minutes with intermediate skills. We’re hooked.

Hey everyone! I'm one of the founders of Forage. Previously founded Foodzie and back at it. Happy to answer any questions you have.

@Emilylafave brilliant. I agree that as a hard-core, world-traveling, salt-tasting foodie this is a great service not only for time-saving tasty home-cooked meals but also for idea generation and a peek into recipes you would not normally try.