Deploy Empathy
A practical guide to interviewing customers
25 followers
A practical guide to interviewing customers
25 followers
Deploy Empathy will help you learn the skill of talking to your customers so that you can pull out their hidden needs, desires, and processes. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Launch Team
Dropbox Sign APISimplify your eSignature integration
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@candosten Strongly agree that engineers benefit from talking to customers directly.
One thing I'd add: the scary part for non-researchers is often not "should I talk to customers?" but "what if I ask the wrong questions and get misleading answers?"
That's where structured practice could help. Give people a safe place to make the common mistakes before they do it with real customers.