cromonitor

Agree with @rrhoover, if this works then it would be huge. Would be interested to know how proactive you have to be -- as in, do I just say "Monitor the Basecamp website." or do I have to set up very specific campaigns.

@johnmurch have you used this yet? BTW: (nice to see so many JFDI members here)

If this works as advertised, it would be super useful for some companies. Anyone try this?

I've used a company here in NYC called Perpetually (now called Smarsh) who did exactly this and loved it. See: http://www.perpetually.com/ A similar tool to help you look at competitive display intelligence is Moat (think of it as "ad unit search"): http://www.moat.com/

@mijustin Thanks :) - I started to test an example yesterday - will keep you posted