Copytesting

Improve your website copy based on data from your audience

139 followers

Improve your website copy based on data from your audience

139 followers

Copytesting is an audience research tool focused on website copy. It tells you what your target audience thinks of your website copy, gives you quantified data on where your copy falls short, and why. So you could fix it, and improve your conversion rate.

Launch tags:User Experience•Analytics•Marketing

Launch Team

Anima Playground — AI with an Eye for Design

AI with an Eye for Design

Promoted

I've made do with usertesting.com for years for messaging testing, but changes over the last few years to their business model/focus on enterprise has made it less appealing to use. A tool specifically to test messages and copy? Very exciting. Now I have to figure out which project I'm going to test it out on first? 🤔

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6yr ago

CXL Playbook community

Maker

@ashleykgreene looking forward to all your feedback

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6yr ago

Copy testing clarity! Love it.

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6yr ago

CXL Playbook community

Maker

@ross_bomben Clarity trumps persuasion! Thank you

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6yr ago

ZELF

Very nice product, will definitely test it!

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6yr ago

CXL Playbook community

Maker

@nikmcfly Cheers Nik, please report back

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6yr ago

ZELF

@peeplaja will do

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6yr ago

Great tool Peep! This is going to end a lot of opinion-based discussions. When the Spanish version is expected?

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6yr ago

CXL Playbook community

Maker

@guiogl Soon hopefully! Know of any Spanish panel companies that have an API?

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6yr ago

Zoom

This is awesome! Excited to try this out. How do you think about the advantages of using this relative to A/B testing homepage variants where the only variants are copy changes?

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6yr ago

CXL Playbook community

Maker

@sachinrekhi The best way to think about it is that it's an audience research tool. What A/B testing (if you have the transaction volume for it) tells you is if B is better than A, Copytesting tells you in a granular way where your copy is lacking, and what are the specific problems with it.

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6yr ago

$250 a pop. Nope.

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6yr ago

CXL Playbook community

Maker

@cashisms Thank you!

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6yr ago

No Story Lost

This is rad. Definitely plan on using it :)

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6yr ago

No Story Lost

Also - this is probably answered in the FAQ or on this thread. But going to ask again. How do you get and vet your panel?

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6yr ago

CXL Playbook community

Maker

@smgrieser We tap into various reputable panel services, and pre-qualify based on surveys (e.g. if we need to build a fitness panel, we pre-survey the panel on their diet/fitnesss habits, and can then build an audience of people who work 3x/week and dont eat carbs).

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6yr ago

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