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This is an attempt to make the 200+ cognitive biases easier to understand and remember for everyone. They aren't bugs in our brains -- they're strategies that have been used (to great success!) to overcome some pretty overwhelming realities about the universe.

Call me old fashioned, but sending whale-size emails, full of confusing, pseudo-informative content is CRAP! What's SEXY is a weekly email with Danny DeVito-size viral, growth hack marketing case studies, containing: Strategies, Tools, and Psychology

Hi, I’m Jakub Linowski and the goal of Fastforward is to find repeatable patterns with the highest probabilities of lifting conversion rates. To do this we run experiments with trusted companies open to testing similar ideas. So far we have identified 71 patterns based on 117 tests and we're adding new tests each month.