Hey Ryan, thanks for that. I think Ben's apps are great, however Click is an iteration on our previous app Lutebox, which has been live since mid 2013 (and was voted one of London's top ten most loved apps).
Click (and Lutebox before it) is all about communicating visually. We want to give users the best experience in chatting more expressively and being able to put a human touch to their conversation.
As compared to Snapchat, we believe visual messaging should be more about a continuous conversation, rather than a series of ad-hoc moments as they are on Snapchat because of its ephemerality (an extreme measure of privacy). Additionally photos don't disappear on Click, and we let users respond to a photo with just text or another photo, while all other picture messengers force users to respond with a new picture every time (which prompts users to sometimes leave the app and go carry on the conversation elsewhere).
And although people do share photos on Whatsapp and other traditional messaging apps, the experience is very different. Sharing a picture message on Click embeds the text over the photo so it always has a photo in the background of every message which makes the conversation feel more expressive and human. Also you can't broadcast a photo to multiple people at once on Whatsapp.
We've pushed to make Click extremely fast and fluid, and when photo messaging becomes just as fast as text messaging, my belief is that you will be able to see a behavioural change, where people are more comfortable adding a visual and expressive backdrop to their everyday chats.
Nice! Despite what the skeptics say, there's a ton of room for new innovations in the way we communicate. It's naive to claim we've figured it all out already. :)
@syedaliahmed - what's your plan with your previous product, Lutebox?
P.S. this also has similarities to Leo (http://getleoapp.com, http://producthunt.co/posts/1154), which I'm becoming increasingly fond of thanks to @car1os, @liveink, and @JaredSF
Thanks Ryan, I completely agree.
You can say that Click is Lutebox version 2, we will be rolling out more features soon such as short videos and our patented minicam (one click rapid fire photos).
Surprisingly Leo is only available in the US, I've not been able to download and use it.
I completely agree. The messaging space is ripe for innovation, especially as we move to a more visual form of communication.
@syedaliahmed, I'm excited to see others innovating in this area. Congrats on your launch.
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