Boomtown

@rrhoover I wonder if that mattered in food too (like Caviar) vs someone saying Postmates.

@rrhoover @semil Caviar is related to food and Postmates seems a good brand. Boomtown - dunno wtf it relates to.

@rrhoover @_jacksmith That's fair. I'll try to get CEO (Chip) to chime in.

@rrhoover @_jacksmith @semil Thanks for the feedback on the name. We had two drivers. First, everyone has a strong distaste for their current tech support experience. It has to be completely rebooted and name association is a negative. Second, we are serving small business who are intimidated by technology and are just now starting to implement the basics in their stores - they are the rest of America. The name needed to reflect a friendly and accessible place where businesses have been successful. We don’t claim to be branding experts but the response thus far from our customers has been truly positive and ultimately every brand is based on the quality of the experience. But happy to add .io if it would make everyone feel better. Boomtownio yo!

@daveambrose I'd also highlight that there's a subscription/SaaS model here, too. Some consumer on-demand startups are layering that in now (e.g. free delivery over $X if you join Munchery Prime, etc.). For B2B, they can start off with that model (potentially).

@semil Agreed and hence my "nifty" highlight :) Asking any merchant to pay for a service is hard enough, but when pricing is dead simple and there's a clear value exchange, owners are happy to spend. A few of our portfolio companies have a SaaS model in the SMB stack and interesting trend, but many are finding success w. merchants switching from monthly recurring to annual. I think Boomtown can offer something similar as more usage occurs and data to measure against.