Launching today
Book: The Code Was Never The Hard Part.
You built it, launched it, and then nothing happened.
1 follower
You built it, launched it, and then nothing happened.
1 follower
A short book for people building with AI, especially the first few times. How to pick a problem worth your weeks, find out if people want it, launch without an audience and change course early, while it’s still cheap. Chapter one is free.
Hi Product Hunt!
I'm Oskar, a designer and builder from Stockholm. In 2008 I co-founded a startup that reached half a million users and 40 million video views a month, and it still failed. It took me four years to see that the code was never the problem. We had picked the wrong race.
Since early 2025 I've been able to build things myself with AI, which is amazing, and I've built more than twenty apps. I've released two. And I kept seeing the same thing, here on Product Hunt and everywhere else: good-looking products launched every day, many built in a weekend, and a lot of them never heard from again. Building got cheap, but knowing what to build, for whom, and how anyone will find it is as hard as it ever was. If not harder.
So I wrote the book I wish I'd had. It's a short method for everything around the code: picking a problem worth your time, talking to the people who have it, fitting the idea on one page, pricing, positioning, a focused build sprint, launching without an audience, and deciding whether to kill, redirect or double down. Trying has never been cheaper, which makes this a great time to build, and the method helps you pick something with a real chance. It's written for people doing this the first few times. It's a set of checks for adjusting your course while it's still cheap, so building stays fun.
There are stories from other builders in it too, like a strategy game made by one person that ended up in Tesla's cars, and a Mac utility that has sold for over twenty years. Both started long before AI, and what made them work still holds.
Chapter one is free on the site, and the ebook is $2.99 until Thursday 22 October.
I'd love to know: what's the hardest part for you right now, before the build or after it?