Bluey bills for emails sent, not contacts stored, so your bill doesn't step up the day you cross 25K contacts. Marketing campaigns, transactional sends like receipts and OTPs, and a CRM with a deal pipeline live in one account on one bill instead of three vendors. Composer writes a whole campaign from one sentence. Grow plan is $30/mo for 50K sends with unlimited contacts.
Hey everyone, Shivam here, I built Bluey with my brother.
We built it cause every tool we used charged us for contacts we weren't emailing. Mailchimp bumps your bill around 25K contacts, then again at 100K, and most of that list sits there doing nothing.
So Bluey bills for sends. Grow is $30/mo for 50K sends with unlimited contacts. There's a free plan at 500 sends, no card, if you just want to look at it.
Second thing: marketing and transactional are the same account. Receipts, OTPs, password resets, campaigns, one domain setup, one suppression list, one bill.
We were running SendGrid next to a marketing tool and reconciling two sets of bounce data; that's a stupid problem to still have in 2026.
Third, the CRM is in the platform from Grow Up. Deal pipeline, lead scoring, activity timeline. Not a fourth subscription.
Being straight about scope, since I'd rather you hear it from me. This is email first. SMS and WhatsApp are on the roadmap, not shipped.
Automations are capped by plan: 3 on Spark and 25 on Grow, unlimited on Business. And we don't do cold outreach at all, permission-based only.
If you try it, tell me what it got wrong.
I'm here all day.
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@shubhainder_singh1 your product feels very competitive and worth considering, I'm currently on the Brevo free-plan and may consider @Bluey Email once I've exhausted the free plan. They offer 300 emails per day. Any plans to offer annual subscriptions?
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Maker
@codeandsea hey Brent, we have annual plans as well, and our pricing and features offer you a lot more the Brevo.
1. What's your primary use case? Offers, Newsletters, courses?
2. Do you use forms on your website or do you need quick landing pages for your emails?
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the AI campaign builder catching a layout just from a prompt is the part i didn't know i needed. knowing me i'd still tweak it fifty times after but at least i'd have something to start with instead of staring at a blank screen.
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Maker
@therayess that's exactly why we added it, Ammar.
I am glad you like it.
Are you currently using any platform?
Hey everyone, Shivam here, I built Bluey with my brother.
We built it cause every tool we used charged us for contacts we weren't emailing. Mailchimp bumps your bill around 25K contacts, then again at 100K, and most of that list sits there doing nothing.
So Bluey bills for sends. Grow is $30/mo for 50K sends with unlimited contacts. There's a free plan at 500 sends, no card, if you just want to look at it.
Second thing: marketing and transactional are the same account. Receipts, OTPs, password resets, campaigns, one domain setup, one suppression list, one bill.
We were running SendGrid next to a marketing tool and reconciling two sets of bounce data; that's a stupid problem to still have in 2026.
Third, the CRM is in the platform from Grow Up. Deal pipeline, lead scoring, activity timeline. Not a fourth subscription.
Being straight about scope, since I'd rather you hear it from me. This is email first. SMS and WhatsApp are on the roadmap, not shipped.
Automations are capped by plan: 3 on Spark and 25 on Grow, unlimited on Business. And we don't do cold outreach at all, permission-based only.
If you try it, tell me what it got wrong.
I'm here all day.
@shubhainder_singh1 your product feels very competitive and worth considering, I'm currently on the Brevo free-plan and may consider @Bluey Email once I've exhausted the free plan. They offer 300 emails per day. Any plans to offer annual subscriptions?
the AI campaign builder catching a layout just from a prompt is the part i didn't know i needed. knowing me i'd still tweak it fifty times after but at least i'd have something to start with instead of staring at a blank screen.