At first I thought this was like an upscale "ThisIsWhyImBroke", but once I gave over my Facebook login (never like doing that just to access a site) I was delighted to see that it is, in fact, way cooler than that.
The basic premise is that each day they'll add a "pop-up shop" to the site in one of four categories, with each shop lasting for around 3 days and featuring unique products from various designers.
The items are somewhat eclectic, so not mass-market, but definitely items that there is a market for. Think vibrantly coloured shoelaces for your black business shoes, or $80 ceramic/geometric animal busts for displaying in your home.
This has actually got me wondering if one of my products would go well in here. I think I'll contact them and have a chat.
I wonder if they take all the product photos themselves, or whether they leave that up to the designer. There are some pretty impressive shots here.
@rossdcurrie Thanks. Send me an email if you have products you want us to consider: bradford@bezar.com and also fill in bezar.com/partner
The photos: all vendor supplied. Independent designers take great pics. We obviously "recolor" them to our visual identity. But we're more collage artists than photographers.
@bezar@youngbradford I thought that might be the case - took a quick look at Tom Dixon's website and could see the images were the same.
I'm actually just about to click send on that form now, cheers
@rrhoover We think Bezar will work because we have designed it and built a team and raised money promising a slower, steadier build over time. While I will not discuss Fab, it goes without saying that everything we experienced there has influenced us in what and how we're building Bezar.
Report
Reminds me of the old days of Fab. Truly unique products, price range is strong, beautiful site. Good luck, guys!
@youngbradford You're welcome, Brad! I regret not reaching out when I started hearing about Bezar, especially as you were the snazziest dresser at the Lerer holiday party last year... :-)
Bezar, the predecessor to @youngbradford's Fab.com, launched today (here's @jordancrook's TC coverage).
The site is beautiful, featuring some very unique products.
Report
Site looks fantastic @youngbradford, congratulations on the launch. As a partner in a business that produces modern wood home goods I'm very interested in submitting our products to Bezar.
We are currently in a few different marketplaces like Great.ly and Shoppe by Scoutmob and were interested in finding out more. I checked out the https://bezar.com/partner URL mentioned above and have one quick question. Since all our products are made by hand, does Bezar expect sellers to have a set amount of merchandise on hand to be shipped immediately or is the shipping window a little more flexible. Cheers, look forward to finding out more.
Brutal Teardowns
Bezar
Brutal Teardowns
Bezar
Brutal Teardowns
Product Hunt
Bezar
Bezar
Product Hunt
Bezar
Bezar
Swaaag
Bezar