Launching today
Ava Studio
Your AI creative team for video ads
372 followers
Your AI creative team for video ads
372 followers
Ava Studio researches your product, develops hooks and creative angles, then generates 50+ editable short-form ad variants ready for TikTok, Reels, Meta, and any platform you want to ship on.
Ava Studio
Hey Product Hunt, I'm Tong, founder of Ava Studio 👋
If you’ve ever launched a product, you probably know the feeling: the product is live, the site looks good, users are waiting somewhere… and now you need ads.
That’s where a lot of founders get stuck.
You can stare at ChatGPT trying to write hooks. You can brief an agency that costs more than your MRR. You can spend three hours in Runway or CapCut and end up with one clip you’re not sure is even usable.
The problem isn’t that founders don’t know their product. It’s that making good ads requires an entire creative workflow: research, briefs, scripts, hooks, actors, product shots, editing, resizing, testing, and iteration.
We built Ava Studio to make that workflow feel like having a creative team on demand.
Drop in your product link and Ava studies your product, your market, and the ads already working in your category. Then she generates creative briefs, scripts, and 50+ editable ad variants ready for TikTok, Instagram, Meta, and YouTube.
What used to take weeks of creative briefs, scripts, edits, and agency back-and-forth now starts from one product link.
Watch me walk through it personally here:
A few things people are surprised by when they first try it:
🔹 Ava starts where good agencies start: research. She studies your product, your category, your competitors, and the ads already winning before writing a single script.
🔹 It does not just make one video. One product link becomes a complete campaign: creative briefs, hooks, scripts, storyboards, actors, product shots, and 50+ editable variants.
🔹 Every output is remixable. Change the hook, swap the actor, rewrite the script, replace the product shot, or turn one good idea into ten new angles.
🔹 The template library is built around ads that already work. Browse winning formats by category, clone the structure, and customize it for your product in minutes.
🔹 Ava keeps the whole creative process in one workspace: research, strategy, scripting, generation, editing, and export for TikTok, Instagram, Meta, and YouTube.
Ava is built for founders and small teams who need ads that look good, move fast, and don’t require hiring an agency.
Every new account gets 500 free credits, enough to run a full workflow from research to finished variants.
Try it here: avastudio.com
Please break it, tell us what’s missing, and send us the weirdest product you can throw at it. We’re building this with founders who actually need to ship.
Much love,
Tong
@tpow Congrats, this is exciting! I'll definitely take it for a spin - good timing for a couple of upcoming launches. Just curious how the campaigns will reflect my own unique voice and style in the content? Does it take that into account?
Ava Studio
@anna_ludwinowski Thanks Anna! Yes, that's the core of it. Ava builds a Brand DNA layer from your URL (assets, tone, visuals, copy), so the campaigns generate in your voice (tailored actors, hooks, scripts, b-rolls, etc.). The more you feed it (winning posts, brand guidelines, b-rolls, and existing assets), the closer the output tracks your style.
Would love to hear what you’re launching next.
@tpow Ok, that makes a big difference - I didn't understand that was included. Thanks for clarifying! I've got a bizdev app launching in September so I'll definitely play around with Ava to see if this can help me create my launch campaign!
This is very cool! Can I use this to generate talking videos or only non talking videos? I've been looking for studio to mass produce UGC content for our product and they often charge a lot. This solves a huge problem for us!
Ava Studio
@powermunchkin Thanks! Yep, Ava Studio supports both. You can generate talking head videos with AI actors and voiceovers, non talking product videos, or mix different formats within the same campaign. Most teams end up testing a combination since different formats perform differently across platforms.
For UGC at scale, this is basically the use case we built for. You can spin variants with different actors, hooks, and angles from a single product link, without the usual agency or creator costs.
You also get 500 free credits to try it out. If you give it a spin, we'd love to hear what works well and what you'd like to see improved 🙏
Ava Studio
@powermunchkin
Thank you! Yes, both. Ava does any format, whether it's talking (AI actors lip-synced to your hooks) and non-talking (product, b-roll, text-driven). Mass production is the core use case: Campaign Mode batches dozens of distinct ads at once, so it directly replaces the per-video studio fees you're paying.
It would be really cool to add competitor analysis and a database of best practices for each industry/product category. Because what matters is not just creating a beautiful video, but one that actually drives sales ;)
Ava Studio
@natalia_iankovych Thanks Natalia! Totally agree. A beautiful video doesn't necessarily sell.
That's actually a big part of what Ava Studio does today. Before generating anything, it researches your category, analyzes competitors and top performing ads in your space, identifies common hooks, angles, and audience signals, then uses those insights to guide the creative generation. So you're not just getting videos, you're getting the reasoning behind them.
The goal isn't just to help you make more ads. It's to help you understand what's already working in your market and turn those learnings into variations you can actually test.
Out of curiosity, if you had a "best practices" database for your category, what would you want it to tell you? Which messages convert, which hooks are saturated, what competitors are testing, or something else? :)
@zee77 Ideally, you shouldn’t have to think about it at all) You just ask the system to create an ad, and it generates the most effective version automatically! :)
Ava Studio
@natalia_iankovych For sure! I think we're heading in that direction. Give it a try and let us know where it falls short or what you'd like to see improved. We'd love the feedback!
Ava Studio
@natalia_iankovych Exactly the right instinct, Natalia. We're building toward that with our researcher agent that's already live in campaign mode, it pulls top-performing ads in your category and feeds the winning patterns back into generation, so the output is built on what converts, not just what looks good.
Best-practice templates per category are live today (60+ across 16 categories); the competitor-analysis layer is on the roadmap.
@tpow Congrats on the launch!
How does Ava Studio ensure the generated hooks and scripts actually capture the unique voice of a specific brand, rather than just recycling trending formats?
Also, I'm curious if the "50+ variants" are truly distinct in narrative structure, or mostly visual/resizing iterations?
Ava Studio
@diana_nadim2 Thanks Diana.
Brand voice: AVA generates against a Brand DNA layer, your assets and past winners (@hook, @actor, @product, @script, @logo, @CTA), not a generic trend template. Trends are scaffolding, your brand is the guiding constraint.
Variants: both, and you decide which. Alter the @hook / @actor ingredients of chosen templates and the variants already become different narrative structures; hold those fixed and vary scene length or size and you get visual iterations of one winner.
the post-launch panic of 'okay now we need ads' is way too real. 50+ variants from one product link means you can actually test angles instead of going all in on one creative and hoping it works
Ava Studio
@tina_chhabra Thanks Tina. That “one creative and hope” loop is exactly what we wanted to kill.
Ava Studio is built so a product link can turn into multiple angles, hooks, scripts, storyboards, and editable variants, then you can keep swapping pieces instead of restarting every time.
The research-first part is the right instinct. The risk with AI ad generation is not usually producing enough variants; it is producing 50 variants that all express the same weak claim with different visuals.
One thing I’d love to see in a workflow like this is an angle map before generation: audience, pain/risk, proof asset, objection, hook family, and why this angle is worth testing. Then when an ad works or fails, the learning attaches to the angle, not just the finished video.
That would make Ava Studio feel less like a content machine and more like a creative testing system.
@jim_jeffers Agreed - my concern too. And does it reflect YOUR voice, style, and quirks? Or is it vanilla AI??
Ava Studio
@anna_ludwinowski Thanks for the question, Anna! This is exactly why Ava starts with research, not a prompt.
Most AI ad tools start generating right away. The problem is they don't know your category, your customer, or what's actually converting in your market, so the output ends up feeling generic.
Ava works the other way. From a product link, it researches your category, analyzes ads already working in your space, and breaks them down by hooks, angles, and audience signals before generating anything. The result isn't just multiple versions of the same idea. It's a range of different creative angles and formats grounded in what is already working for brands like yours.
If you end up giving it a try, we'd genuinely love your feedback. We're still early, and hearing what works (and what doesn't) is how we're making the product better.
@zee77 I guess that's the part that I question a bit - "for brands like yours." But is it mine? Is there an opportunity for Ava to sample MY voice, style, my brand? Maybe an intake that gives Ava a bit of me to infuse?
Ava Studio
@jim_jeffers Thanks Jim! Yeah this is the right concern.
When we ran Meta ads to promote our own product, the thing that hit us hardest was how much creative angle matters. Generic vs vertical-specific variants performed differently by orders of magnitude. Same product, same actor, different creative direction, and the results weren't even close. The takeaway wasn't "we need better-looking AI ads," it was "we need to test more real creative directions, faster."
So Ava Studio is built more like a testing partner than a content machine. She studies your market, researches what's winning in your category, surfaces real angles you can clone, recommends templates that already proved out, and lets you spin variants you can actually put in front of an audience that week instead of next quarter.
The point isn't to replace creative judgment or generate more AI slop. It's to compress the cycle between "this might work" and "this actually works." If you try it and let us know where it falls short, that's the feedback that helps us most 🙏
That makes sense, and the testing-partner framing is much stronger than “AI ad generator.” I think Anna’s push is the important next layer: “for brands like yours” and “in your actual brand” are different promises.
If Ava can keep those as two visible layers — market/category evidence on one side, brand DNA/source material on the other — users can tell when an angle is borrowed from what works broadly vs. genuinely adapted to their voice. That transparency would build a lot of trust.
so all this means we don't need to hire a whole marketing team once I've use this app, right?
Ava Studio
@maksym_shcherbakov1 Haha, not quite, but we'd love to give your marketing team superpowers.
What Ava Studio helps with is the slow and time consuming part of the process: research, creative exploration, competitor analysis, scripting, content generation, and producing variations to test. What it doesn't replace is the human judgment behind strategy and brand decisions. We're not trying to replace marketers. We just want a small team to be able to do the kind of work that normally takes a much bigger one.
Ava Studio
@maksym_shcherbakov1 Think of it as a creative team that works 24/7, while you stay the founder/marketer. Ava Studio replaces content research, production bottleneck, scripting, shooting, editing, resizing, so a solo founder or small team can ship volume that used to need an agency. But it doesn't replace vision/product strategy: knowing your customer, your offer, and your channel.