Asmi calls you every morning. You talk - it handles the day. It calls services (dentist, salon, plumber, bank, insurance) or people (friends, colleagues) to coordinate, book or resolve things. Updates you on iMessage or WhatsApp when done. It can navigate IVRS, wait on hold and handle complex conversations well.
It started with a phone call from a close friend from my PhD days.
After a little chit-chat and a lot of catch-up, he asked me if I wanted to build something that actually helps people. Not in a vague, hand-wavy way but genuinely does the things you don't want to do yourself, and helps you do the things you actually care about, better.
The outbound call thesis is interesting - handling the messy phone-mediated workflows is genuinely the hard part of agent execution. One compliance layer worth building in now: Article 50(1) of the EU AI Act requires voice AI agents interacting with people in the EU to identify themselves as AI at the start of the call. For an agent calling a dentist's receptionist on behalf of a user, the opening line needs to be something like: "Hi, I'm an AI assistant calling on behalf of [user name] to [purpose]." That's also good caller experience - businesses responding to calls appreciate knowing what they're talking to. This obligation sits with whoever deploys the agent (Asmi), not just the underlying model provider. The August 2 deadline is 48 days out. If EU expansion is on the roadmap, building the disclosure into the call-start template now is much easier than retrofitting it later.
The clinic's website is broken. The second number rings forever. The third transferred me to a voicemail from 2019. I've been at this for 45 minutes. The appointment itself takes 20.
@borrellbr Thanks Ignacio. We initially built Asmi for busy professionals drowning in life admin, overwhelmed parents managing endless family logistics, and students juggling chaotic schedules. Basically, anyone who is completely done with phone fatigue and hold music!
Most AI agents live in neat cloud environments with clean APIs, but the real world runs on phone lines, hold music, and legacy IVR menus. Navigating that as a voice agent is an entirely different engineering hurdle. As someone focused on physical deployments, I’m curious—how does the agent handle complex, nested IVR menus or variable wait times without losing context of the goal? Brilliant concept, congrats on the launch! @rishi_raj@abdul_gaffoor
@dhanrajchoudhary Thank you so much for the kind words! You hit the nail on the head—navigating the messy reality of phone lines is a massive hurdle.
Asmi is designed to handle nested IVR menus the exact same way it manages complex conversations interlaced with a lot of asks. It understands how to navigate around a menu or go back if it hits the wrong option, just like a human would. It also understands the concept of waiting on hold. It filters out superfluous wait-time messaging or speech and stays entirely focused on what matters—the core task and how to make it happen.
"Real world" is the operative phrase — plenty of assistants draft the email but stop short of actually booking the thing. Where does Asmi draw the line today: does it place calls and complete bookings end-to-end, or hand off at the final confirmation?
@oleksii_sekundant You are absolutely right Oleksii! Asmi completes the task end to end and comes back to you with the final update. It also shares the call recordings with you for all successfully completed tasks. We believe in full transparency.
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I already have a list of things I can do with it: salon appointment, Apple support scheduling, meeting reminders, checking in with family for things like taking medicine on time, etc. :D
@ranjan_kumar45 I think the coolest part is being able to do things you didn't even consider before. Things which were an automatic no-go because picking up the phone yourself wasn't worth it. Call your neighbor to let them know that the smell of their cookies is tantalizing. Call your friend to ask what he thought about the latest episode of the show you both watch.
Things you didn't think about now become possible simply because the barrier to entry has vanished!
Honestly, a really smart wedge. Everyone is piling onto the thinking layer, but most of the real world still runs on phone calls to places that will never have an API. Using voice to reach the offline stuff is a good bet . Curious how it holds up at scale, but congrats @Asmi AI , this is cool
@umar_saleem Thanks so much. We have already accomplished more than 5,000 tasks in the last couple of weeks. We are a team that deeply understands AI infrastructure, agents, and how to build consumer products at scale. We are quite hopeful that we can make it work at a very large scale. Super excited to scale Asmi :)
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I've been putting off calling my insurance provider for weeks. This might be the answer 😂
@ankur_jeswani Thanks Ankur. You're absolutely right. Asmi is totally hassle-free, and we chose calls and iMessage/WhastApp to make it really easy for everyday consumers to use Asmi effectively
@ankur_jeswani The faster we can get you from problem to solution, the sooner you can move on with your day. Every step of the way has been optimized for minimizing your own effort. The same messaging apps you're used to, the medium of voice to reduce barrier of entry, the intelligence to parse your task and convert it into an action, the curated presentation of results. All to make sure nothing is lost in the weeds, and no wasted effort is needed on your part.
Humalike
Looks useful, Asmi AI: AI that handles your personal chores in the real world. Who did you build this for first?
Asmi AI
@borrellbr Thanks Ignacio. We initially built Asmi for busy professionals drowning in life admin, overwhelmed parents managing endless family logistics, and students juggling chaotic schedules. Basically, anyone who is completely done with phone fatigue and hold music!
Asmi AI
@borrellbr One surprising cohort was retired folks who wanted to try something new. We got some wonderful feedback from them too!
Dune
Most AI agents live in neat cloud environments with clean APIs, but the real world runs on phone lines, hold music, and legacy IVR menus. Navigating that as a voice agent is an entirely different engineering hurdle. As someone focused on physical deployments, I’m curious—how does the agent handle complex, nested IVR menus or variable wait times without losing context of the goal? Brilliant concept, congrats on the launch! @rishi_raj @abdul_gaffoor
Asmi AI
@dhanrajchoudhary Thank you so much for the kind words! You hit the nail on the head—navigating the messy reality of phone lines is a massive hurdle.
Asmi is designed to handle nested IVR menus the exact same way it manages complex conversations interlaced with a lot of asks. It understands how to navigate around a menu or go back if it hits the wrong option, just like a human would. It also understands the concept of waiting on hold. It filters out superfluous wait-time messaging or speech and stays entirely focused on what matters—the core task and how to make it happen.
SonOf
"Real world" is the operative phrase — plenty of assistants draft the email but stop short of actually booking the thing. Where does Asmi draw the line today: does it place calls and complete bookings end-to-end, or hand off at the final confirmation?
Asmi AI
@oleksii_sekundant You are absolutely right Oleksii! Asmi completes the task end to end and comes back to you with the final update. It also shares the call recordings with you for all successfully completed tasks. We believe in full transparency.
I already have a list of things I can do with it: salon appointment, Apple support scheduling, meeting reminders, checking in with family for things like taking medicine on time, etc. :D
Asmi AI
@ranjan_kumar45 Thank you, Ranjan!
Those are absolutely fantastic use cases, and using it to check in on family for medicine is incredibly thoughtful.
Asmi AI
@ranjan_kumar45 I think the coolest part is being able to do things you didn't even consider before. Things which were an automatic no-go because picking up the phone yourself wasn't worth it. Call your neighbor to let them know that the smell of their cookies is tantalizing. Call your friend to ask what he thought about the latest episode of the show you both watch.
Things you didn't think about now become possible simply because the barrier to entry has vanished!
todai
Honestly, a really smart wedge. Everyone is piling onto the thinking layer, but most of the real world still runs on phone calls to places that will never have an API. Using voice to reach the offline stuff is a good bet . Curious how it holds up at scale, but congrats @Asmi AI , this is cool
Asmi AI
@umar_saleem Thanks so much. We have already accomplished more than 5,000 tasks in the last couple of weeks. We are a team that deeply understands AI infrastructure, agents, and how to build consumer products at scale. We are quite hopeful that we can make it work at a very large scale. Super excited to scale Asmi :)
I've been putting off calling my insurance provider for weeks. This might be the answer 😂
Asmi AI
@divya_kothari1 haha, absolutely Divya. Let Asmi make your life easier. You just do what you love to do!
The WhatsApp or iMessage updates are a smart touch. It's good we don't have to open and monitor a dashboard. Congrats.
Asmi AI
@ankur_jeswani Thanks Ankur. You're absolutely right. Asmi is totally hassle-free, and we chose calls and iMessage/WhastApp to make it really easy for everyday consumers to use Asmi effectively
Asmi AI
@ankur_jeswani The faster we can get you from problem to solution, the sooner you can move on with your day. Every step of the way has been optimized for minimizing your own effort. The same messaging apps you're used to, the medium of voice to reduce barrier of entry, the intelligence to parse your task and convert it into an action, the curated presentation of results. All to make sure nothing is lost in the weeds, and no wasted effort is needed on your part.