We've been building in the customer onboarding space for a while now, and there's one thing that never stopped bothering us: almost every tool in this category charges you by MAU.
Think about that for a second. The moment your product actually starts working, the moment more people sign up and activate, is the exact moment your onboarding tool gets more expensive. You get punished for the thing you're supposed to be optimizing for.
We've talked to a lot of founders and CX leads about this, and most just accept it as "how the category works." But we don't think it has to be that way.