Articos
Launch with confidence, not gut instinct
2.4K followers
Launch with confidence, not gut instinct
2.4K followers
Articos helps SaaS teams, agencies, and founders test messaging, positioning, and landing pages against simulated personas matched to your ICP. Real audience signal in under 30 minutes. Peer-reviewed at 86% human accuracy vs Baymard and Nielsen Norman.
This is the 2nd launch from Articos. View more
Articos MCP
Launched this week
Most teams ship, then hope it lands. Articos MCP lets you check first. Right inside Claude or ChatGPT, run your headlines, positioning, or pages past simulated buyers based on your actual customers, and see how they respond before it goes out. Validated against human research from Baymard and Nielsen Norman, it agrees 86% of the time.
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Launch Team / Built With
I believe that verifying the messaging or presentation of something before bringing it to market is a truly effective idea. Even a slight change in how a product is portrayed can lead to a significant difference in peoples perception of it. Moreover, integrating this process into the relevant team's existing workflow makes the concept even more appealing.
@1mirul Spot on! tiny wording changes shift perception more than people think :) and keeping it in the workflow is what makes people actually do it.
Congrats on launching in Product Hunt, team! I think finding the right ICP and positioning takes most startups at least 3-6 months. Solving a problem this broad is already a big achievement. Congrats again on the launch!
@kartikrawatt indeed, thanks for the support!
How does Articos make sure the personas don't just agree with everything?
Been with Articos since the early design-partner days, and the team at Wellows (product marketing, growth, content, everyone) still uses it all the time for landing pages and campaigns. This one’s handy for us, we pretty much live in the agent, so curious how the simulation plays into that.
Couple of things I am wondering:
Anything coming for the reports? Would love them to be a bit more actionable day to day.
And how does it handle a specific category, like if we run a test for healthcare or fintech, does it factor that in?
Congrats on the launch :)
@masabgadit thanks a lot and having you with us since the early days means a lot. On the category question, healthcare’s actually been a big one lately, a lot of healthtech companies and agencies use us there, since real research in that space is tough to run and with us it’s doable. And yes, more actionable reports are in the works too. Happy to show your team.
@masabgadit Thanks Masab - appreciate the partnership.
How does it handle tricky languages that aren't english? If I test ads for my spanish users, does it still give me good reasons why one wins?
@hemendra_khatik it’s multilingual, so you can test your Spanish ads as is and still get the full reasoning on why one wins, not just the result.
Love the idea of bringing buyer feedback directly into Claude and Cursor. As a founder, one of the hardest things is knowing whether your positioning actually resonates before spending time and money on distribution. Curious though, how well do simulated buyers reflect real customer behavior, especially in niche B2B markets? Congrats on the launch!
@naiknaved09 Hey - we have benchmarked our results and found Articos to be 86% close to real world research
The concept of simulated customer feedback seems quite intriguing. I am interested to know how Articos handles products with multiple customer segments especially when a single message might appeal to one group while having no impact on another. Can users compare these reactions side by side?
@tanjum Yep. One study can show you how each segment reacts to the same message, side by side, so you see where it lands for one and misses the other.