Aptitude is an end-to-end customer research platform that uses AI-moderated interviews to provide deep customer insight in just hours. This allows teams to gather more customer feedback easily, and make smarter product decisions.
Hey Product Hunt! 👋 We're thrilled to introduce Aptitude: AI-moderated interviews that scale your customer research.
We know how crucial customer research is to building great products, but it often comes with painful trade-offs. Surveys lack depth, and interviews take forever and cover only a handful of users. That’s why we built Aptitude – to combine the depth of interviews with the scale of surveys – so that you can get deeper insights in hours, not weeks!
Here's what you can do with Aptitude:
1. Set up your research in minutes: Define your research objectives and easily customize your AI interviewer to represent your brand.
2. AI-moderated interviews at scale: Conduct real, in-depth conversations with more users using our human-realistic AI interviewer. Get rich insights in a fraction of the time.
3. Instant insights, real-time synthesis: Receive real-time analysis with key trends, summaries, and quotes that align with your research goals, helping you make data-driven decisions faster.
Consumer brands like Hylo Athletics and Summersalt trust us to speed up their decision-making and bring the voice of the customer into their work like never before.
Interested in trying it out? Get started by just creating an account!
Interested in learning more about how Aptitude can help your team? Book a demo here: https://cal.com/curtis-lee/aptit...
We’d love your feedback and ideas – drop us a line at curtis@tryaptitude.ai
Thanks, Product Hunt! 🎉
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@curtis_lee Hey Curtis, Like the idea overall and clean UX. I am curious to know what happens after i do hundreds of interviews like this? Would you show what works with the customers, what doesn't and where are you pushing this information, will make the final cut i guess.
@imraju Currently we provide a summary, recording, and transcript for each interview which you can export as a csv and import into chatgpt to find trends and insights. However, we are working on an AI analysis tool that allows to find insights within Aptitude.
Congratulations on your launch! Customer feedback is crucial for making something people want and thus so valuable. With Aptitude, these interviews become more scalable, which is incredible. Is it possible to dig deeper into how the product makes a user feel regarding self-perception, @curtis_lee ? That'd be awesome!
@samuel_bissegger Definitely! You can just configure your AI interviewer to ask specific questions around self-perception. Try it out and let us know how Aptitude performs.
Big congrats on the launch, Dex and Curtis! Very very cool product - as someone who helps run an admissions cycle with hundreds of interviews each cohort I'm very interested in seeing how this goes.
Aptitude is a fantastic tool for scaling customer research! 🚀 Combining the depth of traditional interviews with the scalability of surveys is truly innovative. I love how the AI-moderated interviews provide in-depth insights quickly, and the real-time synthesis makes data-driven decisions faster than ever. Excited to try out Aptitude and see how it can enhance our understanding of customer needs. Great job to you and the Aptitude team! 🎉
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