Tim Cook is approaching retirement, and it is obvious he cannot hold this position indefinitely.
Tim has led the company since 2011 and helped it grow from a $350B company to a $4T giant. However, they are currently having a problem and are stagnating even in AI.
Apple is hosting its 2025 Worldwide Developers Conference starting Monday (You can watch live here), and there are rumours about what people can expect.
I read the TechCrunch article, and some hints are:
Apple earns strong praise for design, reliability, and a cohesive ecosystem that “just works,” with many noting smooth performance on MacBooks and iPhones and steady OS upgrades. Makers highlight technical depth: the team behind
Apple products are high-quality and reliable. I myself use Apple computers, watch, phone and media player. I can praise them all. The devices are aesthetically pleasing, easy to use and work together. It's called an ecosystem. That means Apple's devices and services integrate very well and work together seamlessly.
The only downside, which many people have already mentioned, is the price of their products. Apple demand the price for quality and because of that they are premium products and not available to everyone.
Best phones, computers (especially notebooks) and productivity operating systems (iOS + macOS) out there. And Apple Silicon took mobile performance and power efficiency to a whole new level. I also like their focus on privacy, other than companies like Google and Meta.