Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,200 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action.
Digital analytics is finally easy. Set up Amplitude with just one line of code. Access out-of-the-box insights, AI-powered answers, and practical templates. No heavy lifting.
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The North Star Playbook
The North Star Metric is the key measure that reflects the value your product delivers to customers. It keeps teams aligned, focused, and moving toward sustainable growth. Use the North Star Playbook to find yours.
