@destroysultan Right now, the three top ones are hearthstone, LOL and CSGO. Hearthstone is the hottest game of the three as there is a trend towards high depth mobile games. It's pretty hard to promote games like that currently, so live streaming them on twitch is an awesome solution!
Hey there PH community!
My name is Justin, I'm the CEO and Co-Founder of Ader. We're product hunt virgins are excited for our first feature! 💃😸
Our influencer marketplace helps brands connect with top esports influencers on Twitch. Right now many companies are struggling to reach millennials who avoid traditional advertising with Adblock 🚫. We aim to solve this problem by connecting brands with influencers directly to create branded content that viewers love to watch live.
I'm here all day, AMA (that rhymed :) )
PS - We're giving a 10% off for your first campaign to all product hunters :)
PPS - If you toss an upvote, feel free to add me on Hearthstone at Justinwrite2#1140. I'll be offering tutoring sessions all day, and anyone who adds me will be free to ask us questions on our live stream (twitch.tv/teamader) 🍻 🎮 👊
@andmitsch Yeah, it's a problem they are facing right now as with the emergence of more and more skilled based competition sites, the FTC is cracking down. A major issue is that sites don't check a users age, which can lead to under-age esports athletes competing.
@vedpetkar Great question. 4 ways we do it currently. Affiliate links (work great, capture about 70% of leads. Closed testing (brand drives engagement to landing page using twitch only, captures 100% of interest). Engagement through product: people who download or purchase can use the product with the influencer directly. Coupon Codes (if they get in game items this works GREAT).
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These guys are awesome (and Justin is a baller HS player). Q: any big e-sport names under your banner yet? can't wait to see Ader explode, it's serving a underserved niche and enabling players to monetize their passion.
@ajfytns Yeah, we got some great relationships built out and working with a major car brand now as well :). We are moving towards larger streamers as many brands are struggling to reach top players as well.
To say this is a smart idea would be a massive understatement. Ader is incredible and such a great way of effectively connecting companies to the audiences they need to reach in an appropriate way.
Ader is taking incredibile initiative to solve a problem that most of the ad industry is avoiding in the gaming space --sponsorship. Ad blocking is becoming more and more prevalent, and I love how they have taken influencer marketing and tailor fit it to solve this problem.
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Incredible