Launching today

A13 AdTech

Launching today

A business result calculated before the first euro is spent

2 followers

A business result calculated before the first euro is spent

2 followers

A13 AdTech combines UGC production and paid media in a single product. Every campaign’s business result is calculated mathematically before launch and backed by a guaranteed reach floor.

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Launch tags:Social Media•Marketing•Social media marketing

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A13 doesn’t ask brands to bet on content. Before a campaign launches, A13 builds a mathematical model of its outcome from the brand’s budget, niche benchmarks and historical performance data: Budget → guaranteed impressions. Because reach is bought through paid media at a known CPM, the minimum number of impressions and views is fixed upfront. Impressions → traffic → leads. Using expected CTR and conversion rates for the brand’s niche, A13 forecasts the number of clicks, leads and sales the campaign will generate. Leads → revenue. The model translates the funnel into target CPA, CPL and ROAS, so the brand sees the projected return on its budget before approving the campaign.

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1d ago