Topic Research by SEMrush

Content ideas that resonate with your audience


Topic Research helps content marketers discover the most popular content on the web and find the best ideas for future content. The tool reveals hundreds of headlines that will resonate with audience most. On top of that, you’ll get a list of most frequently asked questions to make sure your content addresses your audience’s biggest pain points.

17 Reviews
Matt Aussaguel
Jim Groenen
David Iwanow
 +70 reviews
  • Peter Mead IT
    Peter Mead ITWordPress SEO Consultant

    Very easy to use, simply enter your key phrase and watch the magic


    You need some kind of an SEMrush subscription, which is actually easy to sign up for.

    I've been hooked on SEMrush for a number a few years now. This recent addition, the "Topic Research" is another killer tool in the long list of really useful and relevant must have tools in the SEMrush toolset.

    The way you can just enter your keyword, and then select your location, right down to the city, and get a list of relevant topics, is so useful. I will be using this every day.

    The idea of showing results in either cards or in a mind map, is a great idea. Each view actually shows different information which makes the two options very handy.

    Also the ability to enter a domain and get content ideas for that is really a cherry on the top. And once you have run it, you can click the little down arrow and expand the topics further.

    Each of the headlines shown also has a link to the website it comes from so you can go to their site and check it out.

    With a list of topic related questions, it makes it so easy to include in the copy of any article.

    This tool will surely give me the competitive advantage I'm looking for!

    My only fear is that if all the other SEOs hear about this tool, they might all start getting a real competitive advantage too ;)


    Peter Mead

    Peter Mead IT has used this product for one year.
    Comments (3)
  • David Iwanow
    David IwanowGlobal Search & Traffic Manager @ Danone

    Global coverage so covers more than just English and much more actionable than answer the public &


    Requires a paid account, also slow to process data

    The topic research done for "car insurance" in Australia (desktop) showed some nice ideas... brand terms... roadside assistance, ctp insurance, accidental damage....

    The ability to hide unsuitable terms or drill down into these terms for more detail is also great. I love the headlines and questions that are generated based on that term along with the related terms similar to answer the public. If you are really stuck they also offer some long tail related searches that are perfect to dive deeper into a particular topic.

    In card mode you get suggestion heads, questions and related searches for that particular query which is great when you are looking for very high level terms.

    I also tested the tool in dutch as most tools struggle outside of English and found it managed to produce a fair number of great topic suggestions. Well done folks!

    David Iwanow has used this product for one day.
    Comments (3)
  • Lukasz Zelezny 🇬🇧
    Lukasz Zelezny 🇬🇧Head of Organic Acquisition

    Absolutelly brillian idea


    Nothing to say here

    I am a bit fan of what SEMRush done with our industry in last 10 years. SEMRush is an example of a perfect amalgamation of many features that still makes sense. Topic Research stand in line with this philosophy! I salute you all guys! :)

    Lukasz Zelezny 🇬🇧 has used this product for one year.
    Comments (2)
  • Matt Janaway
    Matt JanawayCEO - Marketing Labs

    Super for creating content ideas if you have a blank page.


    Can sometimes have to filter through the less useful ideas

    This is a superb tool if you are stuck at the content idea stage of creating amazing content that people actually want to read. It can save filtering through lots of research to find that one great idea.

    Matt Janaway has used this product for one week.
    Comments (4)
  • Pros: 

    Very clean interface without all the fluff


    It's new so none yet

    I really like the mind map because you can get to a clean list of questions around you topic. This is gold to hand to editorial vs a set of keywords ;)

    AJ Ghergich has used this product for one week.
  • Katy Katz
    Katy KatzStrategy Director @ Marketing Refresh

    Getting ideas for how topics relate to keywords; filling in the details for content ideas


    Topics are not weighted in an easy way since they're pulled from titles so you have to dig a little to pick the best ones

    I've been using the tool for a couple of months now and it's been very helpful for filling out the details of a content strategy - especially when it comes to most compelling titles, questions and pain points, and the language that the customer uses.

    Katy Katz has used this product for one month.
  • Niels Broekhof
    Niels BroekhofComs for better Performance

    Available in Dutch

    Super insightful for planning marketing/ coms campaigns


    Sometimes too much info to handle

    Im using SEMrush for over 1.5 years now to conduct research on my clients and their competitors. Gives me great insights which makes me much more effective. Also makes me look smart with my clients

    Niels Broekhof has used this product for one year.
  • Pros: 

    Incredibly useful and really easy to use


    You need a semrush account, but this is quiet obvious, I don't think that this is a real "issue"

    The topic research tool perfectly match with the new mindset every search marketer should have to achieve its SEO Goals. Going beyond simple keywords, thinking in terms of topics and focusing what really matters

    Light On SEO has used this product for one month.
  • Regan McGregor
    Regan McGregorDigital Marketing Strategist at 4mation

    Easy to use, Offers great recommendations


    Requires a subscription, however, we already pay fo SEMRush so for me it's a bonus.

    Great tool for generating content ideas around a specific topic. By far my favourite feature is the questions. Kind of like with search volume.

    Regan McGregor has used this product for one month.
  • Pros: 

    Easy to use (just enter a keyword), gives you lots of topic and keywords to add to your content



    Awesome tool for optimizing content.

    Brian Dean has used this product for one week.
    Comments (2)
  • Gianluca Cinellu
    Gianluca CinelluCommand Line, security and pizza please

    Gives literally tons of ideas for improving topic marketing


    Cannot export results in CSV

    I checked for a market I am targeting for my next product, and was curious to find some of the competitors!

    A great tool, it will surely help me in create better content strategies! 💪🏻

    Gianluca Cinellu has used this product for one day.
  • Pros: 

    It really helps you to come up with new ideas


    None for now

    Would like to thank the team behind Topic Research for such a great product!

    Vasiliy S. has used this product for one month.
  • Pros: 

    Easy to use. There's no more need to overthink what topic to choose



    Great solution. Good luck to developers!

    Yegor Tikhonov has used this product for one week.
  • Laurent Bourrelly
    Laurent BourrellySEO Rockstar

    Best SEO tool out there


    People don't use enough advanced features

    Educate more about how to use SEMrush

    Laurent Bourrelly has used this product for one year.
  • mywebproject

    Very easy to use



    The suggestion really make sense.

    mywebproject has used this product for one day.
  • Pros: 

    much needed tool



    Content potential and idea suggestions - great tool

    Frank Watson has never used this product.
  • Pros: 

    Think good product



    Coupon Expired !

    Visiteenfamille has never used this product.