Topic Research by SEMrush

Content ideas that resonate with your audience

4.9/5
About

Topic Research helps content marketers discover the most popular content on the web and find the best ideas for future content. The tool reveals hundreds of headlines that will resonate with audience most. On top of that, you’ll get a list of most frequently asked questions to make sure your content addresses your audience’s biggest pain points.

Would you recommend this product?
Head of Organic Acquisition

I am a bit fan of what SEMRush done with our industry in last 10 years. SEMRush is an example of a perfect amalgamation of many features that still makes sense. Topic Research stand in line with this philosophy! I salute you all guys! :)

Pros:

Absolutelly brillian idea

Cons:

Nothing to say here

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Product Marketing Manager
Lukasz, thank you so much! It's a pleasure to hear such words from you! :)
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Product Manager at SEMrush
Lukasz, thank you so much for your kind words and for the tons of great ideas and feedback you've shared with us:)
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Head of Search @ Reckitt

The topic research done for "car insurance" in Australia (desktop) showed some nice ideas... brand terms... roadside assistance, ctp insurance, accidental damage....

The ability to hide unsuitable terms or drill down into these terms for more detail is also great. I love the headlines and questions that are generated based on that term along with the related terms similar to answer the public. If you are really stuck they also offer some long tail related searches that are perfect to dive deeper into a particular topic.

In card mode you get suggestion heads, questions and related searches for that particular query which is great when you are looking for very high level terms.

I also tested the tool in dutch as most tools struggle outside of English and found it managed to produce a fair number of great topic suggestions. Well done folks!

Pros:

Global coverage so covers more than just English and much more actionable than answer the public &

Cons:

Requires a paid account, also slow to process data

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Product Manager at SEMrush
David, I’m flattered by your review:) Data quality for all languages has been our top priority since day one and I’m glad that our effort in algorithm tweaking has been useful! We’ll keep up with data improvement and we’re always thinking how to analyze the data faster than we’re doing it now:)
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Product Marketing Manager
Thanks for such detailed review, David! We will keep trying to do our best and create most helpful features :) P. S. You can research up to three topics even on a free tariff. And for Product Hunt users we offer a special two-week access to the tool :) Here is the link to follow (https://www.semrush.com/product/...) and the promo code to enter TOPICRESEARCH-D3RNW685.
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WordPress SEO Consultant

I've been hooked on SEMrush for a number a few years now. This recent addition, the "Topic Research" is another killer tool in the long list of really useful and relevant must have tools in the SEMrush toolset.

The way you can just enter your keyword, and then select your location, right down to the city, and get a list of relevant topics, is so useful. I will be using this every day.

The idea of showing results in either cards or in a mind map, is a great idea. Each view actually shows different information which makes the two options very handy.

Also the ability to enter a domain and get content ideas for that is really a cherry on the top. And once you have run it, you can click the little down arrow and expand the topics further.

Each of the headlines shown also has a link to the website it comes from so you can go to their site and check it out.

With a list of topic related questions, it makes it so easy to include in the copy of any article.

This tool will surely give me the competitive advantage I'm looking for!

My only fear is that if all the other SEOs hear about this tool, they might all start getting a real competitive advantage too ;)

Cheers,

Peter Mead

Pros:

Very easy to use, simply enter your key phrase and watch the magic

Cons:

You need some kind of an SEMrush subscription, which is actually easy to sign up for.

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Product Manager at SEMrush
Peter, thank you so much for your feedback:) I'm really excited that you're finding it useful. If you see anything we can do to make it even better, please don't hesitate to DM me:)
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What countries/languages does this tool work for?
CEO - Marketing Labs

This is a superb tool if you are stuck at the content idea stage of creating amazing content that people actually want to read. It can save filtering through lots of research to find that one great idea.

Pros:

Super for creating content ideas if you have a blank page.

Cons:

Can sometimes have to filter through the less useful ideas

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Marketing 🧚 at Semrush
Thank you for your feedback, Matt! We're working hard on improving the suggested ideas and getting better with the results each single day.
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Product Manager at SEMrush
Thank you so much for your feedback, Matt! That's what we had in mind- when doing initial research one usually has to analyze tons of data in order to find ideas that are really worth implementing. So our purpose was to let people save time on the initial analyzis and focus on what's really important. There might be some glitches in data, and we're constantly analyzing what people are filtering out and improving the data processing:)
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Awesome tool for optimizing content.

Pros:

Easy to use (just enter a keyword), gives you lots of topic and keywords to add to your content

Cons:

None

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Content Producer
We're real flattered, Brian:) thank you!
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Product Manager at SEMrush
Brian, I greatly appreciate your feedback!:)

I really like the mind map because you can get to a clean list of questions around you topic. This is gold to hand to editorial vs a set of keywords ;)

Pros:

Very clean interface without all the fluff

Cons:

It's new so none yet

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Content Producer
huge thanks, AJ - please, get back to us once you feel like the tool's old enough to have any cons (although we hope it'll never happen, please let us know ASAP in case it does :)
Coms for better Performance

Im using SEMrush for over 1.5 years now to conduct research on my clients and their competitors. Gives me great insights which makes me much more effective. Also makes me look smart with my clients

Pros:

Available in Dutch

Super insightful for planning marketing/ coms campaigns

Cons:

Sometimes too much info to handle

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Marketing 🧚 at Semrush
Thanks for your feedback, Niels! We will continue working on the further tool improvement. We are glad that SEMrush makes your work more effective!

The topic research tool perfectly match with the new mindset every search marketer should have to achieve its SEO Goals. Going beyond simple keywords, thinking in terms of topics and focusing what really matters

Pros:

Incredibly useful and really easy to use

Cons:

You need a semrush account, but this is quiet obvious, I don't think that this is a real "issue"

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Content Producer
thanks a lot! We've been really working hard on embracing content marketing from a more "human" perspective rather than only a keyword-based approach :)
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Strategy Director @ Marketing Refresh

I've been using the tool for a couple of months now and it's been very helpful for filling out the details of a content strategy - especially when it comes to most compelling titles, questions and pain points, and the language that the customer uses.

Pros:

Getting ideas for how topics relate to keywords; filling in the details for content ideas

Cons:

Topics are not weighted in an easy way since they're pulled from titles so you have to dig a little to pick the best ones

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Content Producer
thanks for your feedback, Katy! We're exactly working on making the tool even more intuitive and direct, so hopefully (with your input, maybe?) we'll get there soon enough!
Product Manager at SEMrush
Katy, thank you so much for your feedback now and for taking part in the alpha testing and your support at the pre-release stage. Hope we can do something to make the prioritization even better for you:) Please feel free to contact me if you have any ideas on how we can improve!
SK Ltd

Would like to thank the team behind Topic Research for such a great product!

Pros:

It really helps you to come up with new ideas

Cons:

None for now

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Content Producer
thanks a lot, Vasiliy - we're trying to do our best)
SEO Rockstar

Educate more about how to use SEMrush

Pros:

Best SEO tool out there

Cons:

People don't use enough advanced features

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Command Line, security and pizza please

I checked for a market I am targeting for my next product, and was curious to find some of the competitors!

A great tool, it will surely help me in create better content strategies! 💪🏻

Pros:

Gives literally tons of ideas for improving topic marketing

Cons:

Cannot export results in CSV

(*_*)

Great solution. Good luck to developers!

Pros:

Easy to use. There's no more need to overthink what topic to choose

Cons:

none

mywebproject

The suggestion really make sense.

Pros:

Very easy to use

Cons:

None

Coupon Expired !

Pros:

Think good product

Cons:

Price

Growth Marketing at Vervoe

Great tool for generating content ideas around a specific topic. By far my favourite feature is the questions. Kind of like AnswerThePublic.com with search volume.

Pros:

Easy to use, Offers great recommendations

Cons:

Requires a subscription, however, we already pay fo SEMRush so for me it's a bonus.

Content potential and idea suggestions - great tool

Pros:

much needed tool

Cons:

none

I am a boy
Good working
CEO and founder of AquaShield Control
Using it for a long time, recommend it for all online marketers!