The Product Hunt Effect

A book about the impact of community-driven startups

Featured

From the maker

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Eric Willis
@erictwillis · Working on something new
Hello everyone,

I'm really excited to announce the book I'm currently writing! As many of you know, I've been a really passionate Product Hunt community member: as a top hunter, moderator, and as a maker with projects like Maker Success, Maker Hunt, Product Hunt Book Club, and other initiatives. Over the past several months, I've been working directly with 100s of makers to learn more about the successes (and failures) of their launches, getting the intimate details regarding how they've managed their launches (pre-launch and post-launch), and interviewing them in an attempt to identify the most common pain points so that I could share this valuable information with the community.

I've learned some fascinating things and still learning more as I have 150+ interviews to complete. One of my favorite discoveries is the fact that a large number of makers create some of their products solely because Product Hunt exists as a channel that vastly increases the chances that their work will be seen. Things are being built that otherwise would never be created. I think that's awesome.

I've also learned that many people are still unsure about how great communities are built and the best way to leverage these communities to not only launch a product but to quickly get to product/market fit. Though a lot of the frameworks and case studies provided will be directly related to Product Hunt, I'll also be digging deeply into other communities like Kickstarter, Reddit, Hacker News, and even very nascent community-based.

I'm looking forward to sharing the insights I'm learned from the many entrepreneurs, product managers, makers, community managers, and others who have been kind enough share their thoughts and data with me. I'll be around here all day to answer any questions you may have.

Discussion

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Eric Willis
@erictwillis · Working on something new
Hello everyone I'm really excited to announce the book I'm currently writing! As many of you know, I've been a really passionate Product Hunt community member: as a top hunter, moderator, and as a maker with projects like Maker Success, Maker Hunt, Product Hunt Book Club, and other initiatives. Over the past several months, I've been working directly with... Show More
Bram Kanstein (@bramk)
@bramk · Creator of @startupstash
Super excited for you! To the moon!
Leo Faria
@lhfaria · Founder @Saasmetrics
Violeta Nedkova
@violetanedkova · Marketing Coach Extraordinaire
You know, Eric, when Product Hunt first started out, I thought it was a fun way to share cool products with like-minded tech nerds, but the more I used it, the happier it made me about the fact that entrepreneurs have this amazing way to be seen and heard. It's not a marketing thing, it's... someone said "it makes shit go boom", was it Snoop Dogg? 100% true... Show More
Marko Vuletic
@markoxvee
This is great Eric! I love your enthusiasm and I can't wait to read the book! Q: What was the most difficult part of writing this book?
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