The 1997 Collection
A new clothing collection from the people at Genius
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Matt Mayberry
@mattmayberry · Hacking User Behavior @ UseDopamine.com
Let’s travel back in time to 1997, a year that felt larger than life. Bad Boy Records ruled the summer, Titanic crashed the box office, and the Spice Girls made “girl power” a global phenomenon. The 1997 Collection by Genius is inspired by a medley of musical moments from 20 years ago—even the collection’s logo references Hype Williams’ signature fish-eye le… See more
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