Shopify earns praise for ease of setup, reliable infrastructure, and a vast app ecosystem that helps merchants launch and scale quickly. Makers of highlight smooth workflows, while makers of tout seamless integration that supports large merchant volumes and reduces operational friction. Makers of commend simple affiliate tracking via integration. Power users note strong APIs, Liquid, and headless options, though customization can demand apps that raise costs. Some call for looser alternative payment requirements and continued backend modernization. Overall: polished, scalable, and developer-friendly.
