Shopify earns praise for ease of setup, reliable infrastructure, and a vast app ecosystem that helps merchants launch and scale quickly. Makers of
highlight smooth workflows, while makers of
tout seamless integration that supports large merchant volumes and reduces operational friction. Makers of
commend simple affiliate tracking via integration. Power users note strong APIs, Liquid, and headless options, though customization can demand apps that raise costs. Some call for looser alternative payment requirements and continued backend modernization. Overall: polished, scalable, and developer-friendly.
