SEO Writing Assistant by SEMrush

Content optimization on the go


SEO Writing Assistant helps content creators to ensure their texts are unique and written in an SEO-friendly style by providing recommendations for content optimization based on best-performing articles in Google’s top-10 for given keywords in a given location. Seamlessly integrates with Google Docs and Wordpress.

9 Reviews
John Doherty
Harsh Agrawal
Joe Goldstein
 +23 reviews
  • Joe Goldstein
    Joe GoldsteinDirector of SEO at Contractor Calls

    Easy to use, straightforward, and has a few helpful features


    Doesn't explain much, and is missing a few good features

    The SEMrush SEO Writing Assistant isn't bad, but it still has plenty of room for growth. Read my in-depth review here:

    Joe Goldstein has used this product for one day.
  • Pros: 

    ➤ LSI Feature

    ➤ Easy to use

    ➤ Readability calculator

    ➤ Optimization suggestion based on Geo location


    Hoping for WordPress integration (Feature request)

    I have been using SEMRUSH Writing assistant tool for about 3 months and all I have is great things to say about this. After a long I have found something that actually helps in the SEO optimization of articles which actually works.

    The LSI & readability feature in my opinion is an underlooked attributes of On page SEO and writing assistant is filling the gap.

    Would love to see this tool grow more with powerful integration such as WordPress & other popular editors in the coming days.

    A good hunt! 👏🏻

    Harsh Agrawal has used this product for one month.
  • Ivan Karmanov
    Ivan KarmanovTabletopia PR & Marketing

    Easy to setup

    Helps to get some keyword ideas

    Works with WordPress

    Nice readability and plagiarism check


    Shows to many words as a target. In my industry an average article is shorter

    I love this WordPress plugin. Helps me to stay creative while I'm still keeping an eye on keywords. I have Yoast to edit my snippet and this one for keywords.

    Ivan Karmanov has used this product for one week.
  • Chris Labbate
    Chris LabbateOwner, SEOBANK

    Amazing for getting your copy perfect for Google


    Can use an insert for media button like squirrely seo plugin.

    I use it for all of my online articles and blog posts. It used LSI related keywords and the seo template from SEMrush to ensure your copy 100% Google optimized.

    Chris Labbate has used this product for one month.
  • Peter Mead IT
    Peter Mead ITWordPress SEO Consultant

    Very useful when checking over content submitted by writers.


    Requires Google Docs, and an SEMrush account, but that's easily solved.

    The SEO Writing Assistant is a simple yet effective tool to help you get the most from your content before publishing.

    Once I followed the simple instruction steps 1, 2, 3 then I was able to load up my article in Google Docs and load the Addon.

    It asked me for my content template, which I created a new one, based on my new keywords. Very quickly the Addon did an SEO check over my article.

    It came back with a list of recommendation based on an SEO score. It started with and overal score out of 10, mine was 7/10 as it is.

    Then it gave readability scores and recommendation of how to make the text more readable.

    It also did a word count and then checked the target keywords. At this stage it also recommended a number keywords which I had not considered.

    It also checked my Title and the keyword usage within the title.

    There is also a Plagiarism tab, which I found quite handy since I am always having to go check on a third party website.

    So I ran the check and it came up clean as a whistle, which I am glad about since I was the one who wrote it... :)

    This tool will be my new best friend before publishing any new articles on my websites.

    Well done SEMrush, and highly recommend this tools for anyone who is writing and publishing on a regular basis.

    Peter Mead IT has used this product for one week.
  • Marcela De Vivo
    Marcela De VivoDigital marketing analyst

    Gives you feedback right where you need it - while you're writing. And the insights are data driven and based on competitive intelligence.


    It would be great if it added more on-page elements and metrics.

    This is an amazing tool that can be used by both writers and SEO to optimize content based on their target serp. Instead of having guidelines which are then impossible to verify, you have the data right at your fingertips when and where you need it the most. Its a great addition to any blogger or SEO's toolkit.

    Marcela De Vivo has used this product for one month.
  • Pradeep Kumar
    Pradeep KumarMagento Developer

    Useful app for content writing.


    Waiting for full update

    Nice app we can easily manage content... thanks semrush team :)

    Pradeep Kumar has used this product for one day.
  • Kirill S.
    Kirill S.Key Accounts Manager

    Easy to use and simple to install


    Subscription limits apply for some checks

    Great little extension that uses data from SEMrush SEO Content template tool

    Kirill S. has used this product for one week.
  • Victor Ijidola
    Victor IjidolaContent marketer

    Super useful and easy to install. Love how it works with Google Docs.


    Subscription limit is quite tight.

    Great product overall.

    Victor Ijidola has used this product for one day.