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Shopify launches Sello, an app for selling 'anything to anyone' on socialToday Shopify is launching a mobile app that allows consumers to sell their wares through social channels. This is the first time the commerce platform has broken away from its shopping cart and point-of-sale business.
Shopify's New App Sello Allows Anyone To Create An Online Store From Their PhoneE-commerce company Shopify is launching a new app called Sello. Sello product director Christopher Lobay said that even though Shopify has made it easier for businesses to build online stores, it now wants to go further by "democratizing" the selling process and "removing all the intimidation" that might prevent someone from selling products online.