Launching today
Pendium
Help AI agents recommend you more often to the right people
355 followers
Help AI agents recommend you more often to the right people
355 followers
Pendium helps you market your products and services to AI agents. As agents increasingly influence the decisions of your buyers (or make their own buying decisions!), Pendium helps businesses track and manage how AI agents research your category, what they cite, and how you show up. Connect Pendium to your existing content engineering system to ground it in real time visibility data and insights, or use our end-to-end platform to monitor and grow your AI visibility.
Pendium
Hey PH 👋
I'm Dan, cofounder of Pendium. We help startups market their products to AI agents.
TL;DR — We're a new kind of AEO/GEO platform that helps businesses monitor and increase their visibility to AI agents, so you get more leads and customers from ChatGPT, Claude, Gemini, Perplexity, and more. It’s an easy-to-setup continuous visibility monitoring system that ties into your content engineering strategy, with a platform designed for humans, agents, and mixed teams.
Your first full visibility audit is free and getting started is as easy as entering your website URL and letting the system run:
🧑 For humans
⤷ https://pendium.ai/industry/startups?producthunt
🕵️ For AI agents
⤷ https://pendium.ai/mcp
At my last company, we helped enterprise marketing teams at companies like P&G, Red Bull, and Microsoft create and distribute content designed for humans. In this new world, marketers need to also treat AI agents with the same level of attention and care.
Humans are turned off by AI slop — and turns out so are AI agents.
At their very core, AI agents care about finding truth. What they decide to recommend draws from what they've been trained on, what they can find, and ultimately what helps them do their jobs.
That's the core of what Pendium does: we help AI agents do their jobs — if you genuinely help AI agents do their jobs, they'll recommend your products and services more often to the right people
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Run a full AI visibility audit for your business at http://pendium.ai
*** If you post the report in the comments here we'll go through it with you (and give you free credits)
1. Enter your URL (dooo it)
2. Confirm the conversation topics where you care about being recommended
3. Confirm the personas that map to your buyers
4. We run a ton of parallel LLM calls on GPT, Claude, Gemini, Google, etc
5. We monitor the agents' thought processes and all responses and citations + extract brand mentions, sentiment, competitors, more
6. We process all of the data and present it in a clean explorer, separating out brand sentiment vs. how often you're recommended in conversations related to your core business vs. in broader aspirational growth areas
7. We generate insights and recommendations for what kind of content to create to help AI agents do their jobs when they're researching in or around your category
8. Send the whole thing to your AI agent via our MCP or API to give it AI visibility superpowers (access to on-demand scans, competitor data and more to help your own system create content that moves the needle)
9. Or — use Pendium's hosted platform to engineer content, grounded in your brand voice and tied into your existing knowledgebase and web presence (with human-in-the-loop approvals and input)
10. Push that content to your own CMS, or host it in a dedicated feed for AI agents
⊹ If you genuinely help AI agents do their jobs, they'll recommend your products and services more often to the right people
Fully free to start, with seat-based plans that scale based on your usage
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Woof. That’s a lot! The good news is that we designed Pendium to be agent-native and as autonomous as you want it, so increasing your AI visibility is as easy as entering your website and copying a snippet to your coding agent (Claude, Cursor, OpenClaw, etc), or letting everything run through our hosted web app.
We're giving 250k free credits for Hunters here, which will get you started with a full visibility scan and a full month of content engineering:
⤷ https://pendium.ai/industry/startups?producthunt
If you're already working on marketing to AI agents and want to compare notes, I'm in the comments.
Congrats on the Pendium launch. Targeting AI agents is a great idea.
I visited the homepage of your product, @dgreenberg. One thing caught my attention in the hero section.
You say: [Reach more customers on....recommend your products and services to the right people]
Then you show a ChatGPT response where your business is listed as #1 with a note: [Your Business Should Be Here — Use Pendium to help AI agents and chatbots recommend your products and services.]
That's a demo. But it's also a contradiction.
How?
Lemme tell show you. You're showing a recommendation that was influenced by Pendium, but the example itself is promoting Pendium. It reads like a placeholder. A person landing on your page might think "is this what my business will look like, or is this just an ad for them?"
The middle section says "73% of users trust AI recommendations over traditional search."
That's a strong stat.
But it's buried under a wall of copy. A visitor scanning might miss it.
And the "how it works" section is six steps. That's a lot for someone to digest before they understand the value.
I attached a screenshot to show what I mean.
Spotted other things that could cost you. Happy to share if you are open.
These are just valuable insights from me because I analyze product pages daily and spot the loopholes. Anyhow, good luck!
Pendium
@taimur_haider1 awesome, thx for the feedback, ya that screenshot is a little
saw you're working on growth-focused writing for RankDXB so I ran a visibility scan for you guys around Dubai-based SEO agencies --> https://pendium.ai/brands/rank-dxb
prob would make more sense to do this for example clients rather than the biz itself, but it'll get you started
at a glance, the data suggests a perfect opportunity to rank higher in these specific AI convos
Congrats on launching. The idea of marketing to AI agents instead of just humans is something I hadn't really thought about until now. But it makes total sense given how many people are using the ChatGPT and others to research products before buying. Really curious to try the free visibility audit. Does the platform show you which specific AI models are recommending you more, or is it more of an aggregate view?
Pendium
@simonk123 heyo, checked out Veezo and creating warm leads from your own contact network makes a lot of sense ofc. how's that going?
vibe check from running ~400 LLM calls across AI agents:
so good news is that they understand the value proposition and the vibe is positive when asked, more or less
but also the visibility audit for you guys shows there's clear opportunity to get mentioned in conversations about the broader category
└━⫸ https://pendium.ai/brands/veezo
for example:
if you click "import to my account" you can edit the queries and personas and rerun the scan btw
Pendium
@simonk123 + lmk if you login and edit queries/personas for Veezo. if u reply here, i can add credits into your account
Product Hunt
I'm finding myself using Chat increasingly for purchases. There's a lot of experimentation in AEO/GEO, which could expand heavily if/when OpenAI and others introduce ads.
@dgreenberg what's the biggest surprise or learning building Pendium so far? I'm also curious to hear about the counter-intuitive things founder uncover when building something new. :)
Pendium
@rrhoover something counter-intuitive that's coming into focus — marketers need to treat AI agents with more respect and care than most humans they market to!
for too long, marketing dollars have gone towards interrupting experiences and stealing human attention. that game doesn't play with AI agents. you can't force ChatGPT to watch an ad and you can't trick Claude with clickbait.
the way to influence AI agents to recommend your products and services is to genuinely help AI agents do their jobs
that's what we're building towards — not just SEO but for AI, but helping businesses actually be useful in ways that AI agents recognize and reward
and! as we retool marketing strategies around meaningful content for AI agents, my hope is that we'll find ourselves making things better for humans too
PS - you da man, thx for hunting us
PPS - AI agents love your Weekend Fund portcos when directly asked about each of them, but also there's a real opportunity for a lot of them to own their broader space (own their "latent space" i guess??) in a way that will compound over time
└⫸ for fun https://pendium.ai/investors/weekend-fund
Congrats on the launch @dgreenberg ! Would you say one has to do a (tough) trade-off between optimizing one's page for AI agents vs for humans or is it possible to optimize for both at the same time?
Pendium
@lukasschaefer1 the good news is that optimizing for AI agents means creating content that truly helps them do their jobs — content that's clear, honest, chunkable, grounded in reality....and that content is ofc helpful to humans too. agent-optimized content mapped to fanout queries in your category isn't going to go viral, and may not be what you send out in your email newsletter, but when done well, it's down-funnel content that helps agents and humans alike.
i ran an AI visibility scan for SoSafe btw
└━⫸https://pendium.ai/brands/sosafe-gmbh
lmk if you want me to add credits to your account so you can edit the personas and queries and rerun the scan a few times
there's a surprisingly strong citation rate in the core areas, which is great to see. check out highlights below too:
interestingly, SoSafe is mentioned almost 2x as much when IT Managers ask about related topics vs. CISOs. def an opportunity to close that gap with targeted content.
Wow, really cool! Our score is 0 😄 But I hope it is because we just added few days ago content to address this gap and it has not been indexed yet. @dgreenberg how log does it take from your experience to see results once you publish content?
Pendium
@milko_slavov I just re-upped your credit balance to 250k which should get you another round of visibility scans + enough for ~10 pieces of content engineered to close the visibility gaps you care about. you can host a curated agent feed on our site or your own (or both). our site is optimized for quick indexing and agent-readability.
here's a link to your out of the box Pendium...if you want to just make it public, it will start indexing immediately → https://pendium.ai/bugzyai/automated-qa-advice
(that blog is private by default so only you can and edit see this link for now btw)
plus i took a look at the topics and personas, and tweaked them a bit (hope that's ok!) and reran the visibility scan
find the updated one here → https://pendium.ai/brands/bugzy-ai
It's amazing Dan! It's key to understand what agent is the best option for some specific task, even more for specific businesses. Hope many founders can take the most of it. Really congrats!
Pendium
@german_merlo1 right on, thx for the love
I just ran a scan for one of your saas products (cfeedback)— check it out:
https://pendium.ai/brands/cfeedback
in the words of AI agents:
that's a good start!
if you click "Import to My Account" you can change the queries and personas and rerun the scan
here's an example of one of the queries, across a few personas:
and in terms of raw reputation, GPT and Gemini are fans, Claude is less sure (easy to fix):