Hi Product Hunt! 👋 I’m Ross. My career has been spent leading digital transformation for massive retailers like Tesco and driving product strategy at SAP. But merchi.ai didn’t start in a boardroom - it started as a hacky experiment using Google Docs and OpenAI APIs to see if I could automate the tedious task of writing product titles. The 'Aha' Moment As I kept building, a bigger question emerged: 'What if you could generate every piece of essential product data - titles, SEO descriptions, taxonomy. Just from an image?' I combined computer vision with generative AI to see if we could automate the entire lifecycle of a product listing. The results were staggering. We realised we weren't just building a 'helper' tool; we were building an engine capable of processing up to a million products a day. From Experiment to Enterprise Since that first script, we’ve pitched the tech to major UK retailers and evolved it into a full-scale SaaS platform. But we learned quickly that scale is useless without accuracy. That’s why we built Configurable Context Grounding. In my retail background, I know that 'hallucinations' kill P&Ls. merchi.ai allows you to ground the AI in your specific brand tone of voice, your unique taxonomy, and multi-language requirements. It ensures that the AI doesn't just 'guess' it follows your business rules. Why we’re here today We want to move AI beyond the hype and into real operational efficiency. Whether you are a small brand or a global enterprise, merchi.ai is designed to empower you to scale your content without losing your brand soul. I’d love to hear your thoughts on how you’re managing product data today, and I’m excited to answer any questions you have! Let’s build the future of retail together. 🚀

merchi.ai

Scale e-commerce content with grounded, brand-aware AI

Scale e-commerce content with grounded, brand-aware AI