Ross Williams

Ross Williams

Retail tech exec. Building merchi.ai

About

Technology executive and SAP Emarsys Product Strategy lead with a dual background in high-volume retail (Tesco, N Brown) and global SaaS. I specialise in stripping away the AI hype to deliver measurable operational efficiency and revenue growth. Fresh from UC Berkeley’s AI Business Strategy program, I focus on the practical deployment of Generative AI and building high-governance data teams. Whether it’s moving legacy monoliths to microservices or launching R&D ventures in computer vision, I ensure technical architecture always serves the P&L. Here to connect on scaling B2C platforms and the real-world application of AI in retail.

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Ross Williams

1d ago

merchi.ai - Scale e-commerce content with grounded, brand-aware AI

merchi.ai transforms raw product data into high-converting e-commerce listings using grounded AI. Unlike generic generators, our Configurable Context Grounding ensures outputs align perfectly with your brand’s unique taxonomy and tone. Turn URLs or images into structured, SEO-optimized content at scale. Built by a retail tech veteran (ex-Tesco/SAP), merchi bridges the gap between AI hype and P&L growth. It’s not just a writer; it’s a professional-grade product data engine.
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