Helps ecommerce marketers send better emails.

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Klaviyo has created a dead simple email platform that marketers, not engineers, can set up, plug third-party data into, and use almost instantly. The company’s sweet spot right now is ecommerce, where it’s working with a range of online stores which send hundreds of emails a month to massive sites which send tens of millions of emails a month. By integrating ecommerce platforms, customer service platforms, and CRM and sales data, the company can build rich profiles on individual users to better understand the customer’s purchasing behaviors and overall relationship with the brand.
Very promising product, @edhallen! Unfortunately seen it too late for my upvote to make a difference.