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Instagram's new app for watching long-form, vertical videos


IGTV is a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.

5 Reviews
Sagar Panchal
Eli Chamberlin
Andrew Caplan
 +13 reviews
  • Vickson D
    Vickson DCo-founder - SinglePost

    This is cool, just open and watch. you can continuously watch.


    showing the contents repeatedly is very disturbing

    just start and watch, you can spend some time like as watching television, only thing which is, it show contents from people I follow only and to get more content i need to follow more people and business. Am using it for more than a week now and the things i watch is what i already watched and i started swiping away thats makes me disturbing.

    Vickson D has used this product for one week.
  • Chintak Dholakia
    Chintak DholakiaMaker | Loves Innovative Stuff

    Businesses will finally be able to put long form videos


    Instagram is not for long form videos

    Instagram should be for images and short clips. Long form videos

    does not make sense here. We have YouTube and Facebook for the same.

    Whats next? Ability to write "text" posts on Instagram? Mark, why are

    just merging features across your apps. This is different for a reason

    Chintak Dholakia has used this product for one day.
  • Pros: 

    Nicely Designed


    Seems harder for new creators to gain spotlight, the concept already exists with Youtube, this isn't really a game-changer

    I like it, but I also don't like it. IGTV doesn't give new users the ability to gain much traction as 'instagram-celebrities' are already dominant.

    Instagram has always been known for sharing pictures, and I think the presence of IGTV takes away what has made Instagram a unique social media platform.

    Sakun has used this product for one day.
  • Philippe Trounev
    Philippe TrounevFounder, Likalo

    A worthy youtube alternative


    Made by facebook

    A much needed competitor, that will hopefully motivate youtube to improve and mend their ways..

    Philippe Trounev has used this product for one day.
  • Mara Thuri
    Mara ThuriFish hatchery manager at McDuff

    great to upload long videos


    it is an extra app from Instagram

    I just downloaded the ios version from appstore and it is really exciting.

    Mara Thuri has used this product for one day.