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every startup founder & designer needs to buy this book when it comes out in 3-4 weeks. - I'm lucky to have worked with Jake, John & Braden first-hand in my previous startup and seen how the 'design sprint' can help startups. you can see some of the hands-on work that the team get up to in supporting their startups in this video clip from a documentary that followed Vungle a few years back: https://goo.gl/I4qnKf