Launching today
GoodLads
AI growth manager for your Google Ads account
107 followers
AI growth manager for your Google Ads account
107 followers
AI growth manager for Google Ads accounts. GoodLads generates hypotheses to improve your ROAS or CPA, ships each one in one click - never without your approval - and tracks it on a kanban board to a verdict.
TimeTuna
Hi Product Hunt,
When I worked on launching and optimising @Google Ads for my product @TimeTuna (#1 of the day in December), I found that launching the first campaign from scratch more complicated than filing a tax return in the Netherlands (good job Dutch people). Then after I launched it, I found it hard to keep experimenting consistently to make sure new paid clients are attracted with a good cost of acquisition.
@yannick_veys is the cofounder of GoodLads, and he has 15+ years experience optimising Google Ads for various companies, and he developed a serious of know-hows, which often are different from the recommendations given by Google (one example, if your campaign is limited by budget Google recommends to increase the budget, while Yannick identified that reducing target cost per acquisition could already improve the performance with the same budget).
It felt like it is very natural to bring AI models + Google Ads API + Know How from Yannick and package it as one product.
This is how @GoodLads was born: AI growth manager for your Google Ads account.
Specially for our ProductHunt launch we introduce a 50% promo code: "MAKEITEASY"
Do you find our product name genius or ridiculous?
Pavel & Yannick
Having to approve every change is a good call. I wouldn't want anything touching an ad account on its own.
GoodLads
@dylan_friddle12 yeah we’ve had mixed reactions. Some people actually prefer to just have a one click apply button.
TimeTuna
@dylan_friddle12 Indeed. We wanted to make sure that AI helps with the feedback, summary, and coming up with new experiment ideas, but we wanted to make sure that the actual changes in Google Ads - only happen with a user approval.
Curious: how do you stop the AI from suggesting changes that look good in the data but don’t fit the brand’s actual strategy? Some ad management platforms may also provide more precise target metrics.
TimeTuna
@carl2026 we support few things to make the suggestions personalised:
- the choice of a metric to optimise
- deep research of the company
- past performance of their campaigns
- instructions on what the priority or not a priority now for the company
u scoped it to accounts spending 10k to 250k a month, thats specific. how long does a hypothesis sit on the kanban before it gets a verdict?
TimeTuna
@niveditha_patluri1 Hey Nivy, well we follow a statistic testing, so it depends on the number of clicks, and the size of the impact. If the impact is huge (e.g. 25% improvement) - it could be visible within a week, if the impact is modest (e.g. 5%), it might take 4 weeks, and very small impact might not be detectable at all. The recommendation is to make sure the experiment runs for at least 2 weeks. What is your usecase?
The kanban board actually caught my eye. Keeping track of what was tested and what happened sounds genuinely useful.
GoodLads
@evan_taft1 thanks Evan! 👍
TimeTuna
@evan_taft1 Thanks! Kanban was actually not our first choice, but when we came up with the Kanban - it felt like a very natural way to track what is going on.
Google doesn’t always get it right, so having a different take on what to optimize could be really helpful.
GoodLads
@grant_w1 We think so too Grant ;) Google is also very manipulative in its interface.
“Limited by budget” actually means: you pay too much per click.
TimeTuna
@grant_w1 I personally believe it is hard to know what is right before trying. But having a different opinion to what Google suggests I think it important and useful.
I like the idea of always having something new to test instead of wondering what to change next.
GoodLads
@grace_gui02 thanks Grace! 👍
TimeTuna
@grace_gui02 yes, we believe the same. I think a consistent high rate of experimentation is a very good proxy for success. With GoodLads - we work towards that vision.