Data-Driven Sales

How the best SaaS companies use data to grow faster

Data-Driven Sales is a collaboration with ten of the best minds in SaaS sales.

See exactly how teams at Hubspot, App Annie, Segment, SalesLoft, SmartRecruiters, and DigitalOcean use data to grow revenue and optimize their sales machines.

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Reviews

  • Robert JakobsonMarketing Director, PARiM
    Pros: 

    A broad overview of a wide range of SaaS sales and marketing issues

    Cons: 

    Lacking in detail

    Short book, probably edited together by a copywriter - made purposefully easy and catchy to read. Took me around 55 minutes to read through.

    Lacking in detail for those who actually know how to code and love maths. Gives only a general idea in what direction to grow towards. In that sense, a bit gimmicky. Would love to have had access, even if paid, to some of scripts (as in code snippets) used to gather data and a more technical process outline.

    It is probably meant for a non-tech audience of people trying to catch up to trends that started at least 5-6 years ago?

    Robert Jakobson has used this product for one day.
  • Saura JohnstonSix to Seven Figures Sales Strategist
    Pros: 

    Detailed, specific advice

    Cons: 

    No women. The boys club lives on in sales.

    A must read. Especially valuable for a new VP Sales at an early stage startup.

    Saura Johnston has used this product for one day.

Discussion

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Matt SornsonMakerPro@mattsornson · Head of Growth @ Clearbit
We are so excited to launch Data-Driven Sales, a new book on how today’s B2B SaaS companies use data and technology to grow revenue. This book has been over a year in the making, and brings together experts from HubSpot, DigitalOcean, Google, etc, to offer a look into some of the highest growth sales teams in the world. A massive thanks to our authors Mark Roberge, David Skok, Taft Love, Don Otvos, Ed Fry, Neil Ryland, Michael Thomas, Ben Salzman, Kyle Williams, and Francis Brero. We couldn't have done it without you! Also, thanks to OpenView Venture Partners, Logikcull, MadKudu, Geckoboard, Dogpatch Advisors, Google, Kahuna, Segment, Peakon, Hull, DigitalOcean, Matrix Partners, HubSpot, SalesLoft, Yammer, App Annie, Datahug, and SmartRecruiters for partnering with us and sharing your incredible stories. Hope you enjoy!
Michael ThomasMaker@curious_founder · Making documentaries and telling stories
I obviously have a biased opinion since I was involved in this project, but holy s$%# there are some amazing insights in here. @mattsornson @maccaw and the rest of the Clearbit team are relentless about cutting fluff and getting straight to the meat of a story. It's a sales book written by engineers and writers sick of reading terrible sales blog posts that say the same crap. In this book there are tons of great examples of how to grow revenue, measure experiments, and follow best practices. There are benchmarks, example strategies, templates, etc. This is the book I wanted to read when I led sales development at Highfive and when I started SimpleData. Can't recommend reading this enough for sales leaders and entrepreneurs.
James Welch@jwelch · CEO @ innovationcompany.co.uk
Instant download...printing within seconds of seeing that this had been released. Anyone with a SaaS business will probably need this...
Lubos@lmenus
I'm a simple marketer – I see Clearbit, I press like.
Alma@almafoxcom · Project manager
Clearbit team, you are doing great job. I can't understand how most brands live without sales-analysis or selling without learning client's background.