Content Analytics

See what content your visitors are actually reading

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Nate Desmond
Nate Desmond@natedesmond · Marketer
Love this! Reminds me a lot of Upworthy's "attention minutes" metric to measure how much time people spend reading (http://blog.upworthy.com/post/75...). Only Content Analytics also helps you know specifically where you're losing people. Question: If you just see averages (avg read: 74%), then you might think you're losing people at 74% when you're really losing half at 60% and half at 88%. Do you have a way of tracking common drop off points?
noah kagan
noah kaganMakerHiring@noahkagan · Chief Sumo, AppSumo.com
@natedesmond Hey ND. You can see the % of drop offs along the way so you can rejigger your content to improve people reading more of it. Example: (from today's AppSumo post)
Nate Desmond
Nate Desmond@natedesmond · Marketer
@noahkagan That's just awesome.
Jack Smith
Jack Smith@_jacksmith · Serial Entrepreneur & Startup Adviser
love the direction that @noahkagan is taking with AppSumo, building tools for their own use and opening them up for a wider audience
noah kagan
noah kaganMakerHiring@noahkagan · Chief Sumo, AppSumo.com
@_jacksmith Thanks Jack. Appreciate the support!
noah kagan
noah kaganMakerHiring@noahkagan · Chief Sumo, AppSumo.com
Hey Everyone. Love to answer any questions y'all may have.
Karim Roushdy
Karim Roushdy@karimroushdy1
@noahkagan This could be very beneficial for creating ultimate ad space
Neal Shyam
Neal Shyam@nealrs · Full Stack Weirdo
solid idea! @robflaherty has a really great GA/jQuery plugin that measures scroll depth too. http://scrolldepth.parsnip.io Benefits? It fits in with a lot of your current reporting & instrumentation tools.
noah kagan
noah kaganMakerHiring@noahkagan · Chief Sumo, AppSumo.com
@nealrs Thanks for sharing Neal.
Brandon Doyle
Brandon Doyle@travelintweeter · Founder, Wallaroo Media
@noahkagan - I love you. I run a digital marketing agency and this is going to be awesome. Installing on multiple sites now...