CoHost: Podcast Analytics Prefix

Podcast analytics and audience insights for brands

151 followers

Podcast analytics and audience insights for brands

151 followers

CoHost is a podcast analytics and audience insights platform built for brands and podcast agencies. Through data like Advanced Audience Demographics and B2B Analytics, we empower brands with the insights they need to drive reach, engagement, and growth. Explore our Analytics Prefix if you already have a hosting provider but want more in-depth podcast and audience data.

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Launch tags:Analytics•Marketing•Audio

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CoHost: Podcast Analytics Prefix

Maker

📌

Hi Product Hunt! I want to say a huge thank you to @benln for hunting us! I’m Fatima Zaidi, the Founder and CEO of CoHost, a podcast analytics and audience insights tool, and Quill, a podcast production agency and parent company to CoHost. After launching Quill in 2019 and creating hundreds of podcasts for global brands, we realized there were two big gaps in the market when it came to analytics and audience insights: 1. Brands don’t know who their podcast listeners are 2. Brands can’t effectively measure the impact of their podcast We searched the current analytics landscape and couldn’t find the solutions that our agency or clients needed. So we did what many entrepreneurial companies do – we solved the problem ourselves. I’m thrilled to announce the launch of CoHost’s Prefix, providing all brands and agencies with enhanced podcast analytics and audience insights – regardless of their hosting provider. CoHost’s Prefix is launching with two key features: Advanced Audience Demographics and B2B Analytics. 1. Advanced Audience Demographics offers extensive data on podcast listeners including age, gender, household income, interests, social media habits and consumption, and family members. 2. B2B Analytics allows users to discover which companies are listening to their podcast including key characteristics like size, industry, average revenue, and location. For brands and agencies, this data will allow you to: 1. Verify if podcasts are reaching the desired target audience 2. Tailor content to audience preferences for improved engagement 3. Drive growth through an understanding of who’s listening and their behaviors Thank you for taking the time to read and support this launch. Please let me know if you have any questions or want to set up a demo! Learn more about the prefix here: https://www.cohostpodcasting.com... Best, Fatima Zaidi Founder & CEO

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3yr ago

📌

Such an amazing step forward for all agencies and brands in podcasting!

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3yr ago

CoHost: Podcast Analytics Prefix

Maker

@tianna_marinucci1 Thank you! Looking forward to your feedback on the product.

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3yr ago

Growclass

I'm so excited to try this. Audience insights is something that just isn't available most places— it's going to make a lot of shows a whole lot better. Congratulations!

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3yr ago

CoHost: Podcast Analytics Prefix

Maker

@skstock Thanks so much Sarah! We couldn't agree more. Hopefully this continues to justify the creation of new production budgets. Happy Podcasting!

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3yr ago

Quill

Very excited to see CoHost Prefix launch. By decoupling analytics from hosting, far more podcasters will be able to access detailed listener demographics and truly understand their audience.

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3yr ago

CoHost: Podcast Analytics Prefix

Maker

@jay_roberts Thanks Jay! Agree, it's great to see how far we've come in advancing measurements.

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3yr ago

The fact this is coming from the team behind Quill (podcast specialists, look em up)... would expect every B2B podcast host should be checking this out and whatever other tools they're cooking up. Am banking on this helping drive better strategy.

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3yr ago

CoHost: Podcast Analytics Prefix

Maker

@1upm Thanks for the kind words. After creating branded podcasts for many years we started to identify repeat patterns and gaps in our industry, and thats how CoHost's prefix was born. The best learning happens in the trenches with our customers! Happy Podcasting.

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3yr ago

Huge congratulations to the CoHost team on launching Prefix! 🚀 It is incredible to see all of the amazing products Quill is shipping that supports brands with better podcast analytics -- awesome.

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3yr ago

CoHost: Podcast Analytics Prefix

Maker

@lauren_arnold1 Thank you! We're thrilled to continue innovating in this space.

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3yr ago

Cohost Prefix is a game changer for podcasters! Being able to see their analytics and apply the data to their strategy is a huge win for creators.

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3yr ago

CoHost: Podcast Analytics Prefix

Maker

@mirmarie_ Thank you! We couldn't agree more. Being able to qualify your listeners and ensure you're reaching the right audiences is what podcasting is all about.

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3yr ago

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