Launching today
Bluerails Discovery
The rails AI agents use to find and pay you
604 followers
The rails AI agents use to find and pay you
604 followers
Most "AI visibility" tools stop at telling you if AI mentions your brand. Bluerails goes further. We make you discoverable to AI agents and ready to get paid by them, on the rails we already run for marketplaces. What stands out: • Discovery: a peer-reviewed AI-visibility score from 400 samples, not a one-off guess. Free, no signup. • Agent-ready checkout + global settlement • Compliance built in Try your free Discovery report today; agent payments roll out next.
Bluerails Discovery
Hi everyone, I'm Jens, cofounder of Bluerails. 👋🏾
I've spent my whole career watching how the internet decides who wins.
At GetYourGuide (2019 to 2021) I lived inside a textbook Web2 marketplace: aggregate supply, aggregate demand, match them, take a cut. It worked because the internet rewarded whoever owned the funnel.
So, at Passionfroot I built for that same world: software that gave creators their own storefronts. The market corrected us fast. Creators didn't want another storefront, they wanted demand. We pivoted into a marketplace and brought it to them.
Along the way I noticed something the playbook didn't predict: creators around the world were already asking to just get paid, as cheaply as possible. My first glimpse of where money was heading.
In 2025, I started Bluerails to build those rails for global companies and marketplaces. But the deeper we went, the more the ground shifted under the whole model.
The problem: discovery is moving into the AI layer!
Nearly a billion people a week now ask ChatGPT what to buy, and increasingly the AI buys it for them.
OpenAI, Google, Stripe, Mastercard and Coinbase are all racing to build agent led checkout right now.
The new top of funnel isn't ads. It's being discoverable and transactable by AI agents.
And to be transactable, you need a checkout that humans and agents can both use, one that speaks FIAT and stablecoins natively, because agents transact globally, instantly, around the clock, in amounts and ways cards were never built for.
The solution: that's Bluerails, the checkout that brings companies into the age of agentic commerce.
One integration, and your business is ready for both the customer and the agent buying on their behalf, in dollars or stablecoins.
What makes us different:
Most tools in this space stop at telling you how often a chatbot mentions you. We don't just make you findable, we make you buyable. Discovery now, agent commerce next. No intermediaries, no commission.
What you can do today:
Agent Score: scan any URL and get an instant agent readiness score. See exactly how discoverable and payable your site is to AI agents.
Instant Fix: get your llms.txt and a schema fix so you can make your site agent bookable in minutes.
Agent Analytics: measure real agent traffic hitting your site. Understand which AI agents are visiting, what they're trying to do, and how much revenue you're leaving on the table.
Who it's for:
Developers and product teams running sites with digital inventory. Content publishers, hotels, SaaS tools, anyone who wants to get discovered and paid by AI agents before their competitors do.
🎁 Special offer for the PH community: one free month.
We'd love your feedback, especially if you're building agents that need to move money. Drop a comment or reach me at jens@bluerails.com.
Huge thanks to @benlnfor hunting us, and to the PH community for the support. Let's make agentic commerce mainstream.
Jens
Zeno – AI Knowledge Assistant
@benln @j_mannanal super cool what you are building, agents are going to be what moves the economy quite soon, so it makes sense!
Bluerails Discovery
@benln @cderinbogaz Yes, for sure! Just a matter of time, and we'll be there 😊!
@benln @j_mannanal Congrats ,quick question: for teams just starting to prepare for agentic commerce, what are the top 3 practical changes you’d recommend they make to their product pages in the next 30 days to move their Agent Score meaningfully?
Foyer
Most "get discovered by AI" pitches boil down to structured data and a sitemap. The payment layer is what makes this different, and also where I'd want to understand the mechanics better. When an agent "pays" you through Bluerails, what's actually happening: is there a wallet layer, a per-query micropayment, a subscription the agent operator sets up in advance? And on the discovery side, curious whether you're building a proprietary index that agents query directly or whether you're influencing how existing models surface your content through retrieval.
Bluerails Discovery
Hi @fberrez1 its true about the structured data and a sitemap, but depending on the vertical you're in different types of content and backlinks are also important.
You asked a very incisive question about Agentic payments, the answer is two out of the three you mentioned:
1. A wallet-layer: This allows agents to actually withdraw/deposit funds and make payments and bookings. This is the main payment layer that we are using in the hospitality space.
2. Per-query micropayments: We support the x402 and MPP protocols that allow us to do micropayments. We have partnered with AllUnity to enable these micropayments for publishers/newsletters https://www.linkedin.com/feed/update/urn:li:activity:7473648168367349760/
Interesting that you’re treating AI visibility as a distribution problem, not just a mention-tracking problem.
The hard part I’d expect is attribution: which agent actually visited, what page/action led to a lead, and whether that became paid intent vs crawler noise.
Curious what signal you trust most today when deciding “an AI agent found us and this is worth optimizing for”?
Bluerails Discovery
@jaemin_song the attribution is indeed a hard problem. But we don't try solve it by scouring logs. That's the crawler-noise trap you're describing. We solve it one layer up: at the rails, a real agent has to present a verifiable identity (Web Bot Auth / Visa Trusted Agent Protocol / ERC-8004) and a signed authorization mandate (AP2 for example) to transact.
GrowMeOrganic
How the AI visibility score is calculated? What signals matter most for discoverability today?
Bluerails Discovery
Hi @iamanantgupta the main differentiator in our product is that we do re-sample the queries multiple times and create Bootstrap Confidence Intervals. Most GEO products stop at a point-in-time estimate which does not help you move the needle.
Your second question is more nuanced and it varies per-vertical. We've created proprietary weighting for our KPIs per vertical backed by research. It's broken down in our methodology page here: https://discovery.bluerails.com/methodology
@j_mannanal massive congratulations on the launch. qq how exactly does the analytics tracker differentiate a high-intent user agent trying to buy something from a standard scraping bot or a basic openai search crawler?
Bluerails Discovery
@vikramp7470 We don't analyse bot traffic, but we analyse how agents can navigate, interact, and book/ pay through your website. I'd say that's fundamentally different. Wdyt?
@benln Congrats on the launch. Really interesting take on where commerce is heading.
Quick question, do payments stay fully on-chain or are you converting to local fiat automatically for merchants?
Bluerails Discovery
@benln @parag_j_kalita Thanks! In Europe, we are partnering with AllUnity (Deutsche Bank, DWS backed) who do the off-ramp to FIAT for merchants. That's for fully agentic payments. What we are currently focused on is helping our early customer with receiving FIAT via the regular Payment gateways as an intermediary step.
I'd love benchmarking against competitors. Knowing my score alone is useful, but context would help.
Bluerails Discovery
@ragsyme the report also tells you how many times your competitors show up for the same queries. We can already use that to tailor your site's visibility.
The paid version of the app gives you a detailed breakdown of this competitor analysis