Launched this week
Ass Auction
Brands outbid each other to put their logo on my ass
150 followers
Brands outbid each other to put their logo on my ass
150 followers
Ass Auction is an ad network with one placement: a pair of boxers. Pay $5 or more and your logo joins the leaderboard at whatever rank your money buys. Anyone can pay more and push you down. Your total spend is your rank, so climbing back only costs the difference. The top 22 get worn on the boxers. No accounts, just a URL or X handle, and Stripe. Live click counts, a share card, an email when you get knocked down, and a gossip bar where the crowd talks.
Ass Auction
Hey Product Hunt. I'm the guy behind the ass.
This started as a joke about how much brands pay for attention and how little of it anyone remembers. So I built the smallest possible ad network. One placement. My boxers. You pay, your logo goes on. Someone pays more, you get pushed down. Climbing back costs the difference, not the whole thing again.
Some things I'm weirdly proud of:
- No sign up. Paste your URL or X handle and you are 30 seconds from being on the ass.
- The rank is never stored. It is recomputed from real payments every time, so nobody can fake their way onto the boxers.
- There is a chat. It is called Gossip. It is exactly what you think.
- If you pull the boxers down there is a small reward waiting. I will say no more.
It is $5 to get on the board. I would love to see your logo on there, mostly so I can send you the outbid email when someone takes your spot.
Ask me anything. Especially about the tattoo.
@handle @mahdif Honestly, the simplicity is what makes this funny. One placement, one price, and a very memorable way to sell attention.
Ass Auction
@handle @julian_ting2 Thanks Julian! That was the whole design brief. No tiers, no packages, no sales call. $5 puts your logo on the boxers and $5 more moves you up. Every feature I cut made it funnier.
WIT
@mahdif Made a rainy day better. Thanks for reminding that marketing should be fun!
Ass Auction
@maria_telegina Really glad it did. Marketing got very serious somewhere along the way, and I think people miss the era when a brand would just do something silly for attention. This is my small protest
Scade.pro
@handle @mahdif That's funny.
I wonder what kind of reach will this type of advertising have?
Ass Auction
@handle @maria_anosova Fair question, and honest answer: the reach is the auction itself. Every logo sits on a public leaderboard that people check to see who got outbid, and the whole thing rides a trend that got 1M views on X this week. The boxers get printed and worn, and I'll be posting them everywhere. So your logo gets seen by everyone watching the auction, not just whoever meets the boxers in person. Plus it's $5, which is less than most people spend testing a single ad.
Scade.pro
@handle @mahdif Thank you for your reply😁
Good luck with the launch and the project.
the roi is real here
Ass Auction
@dascalita_neculai soooo real!!! The ROI math: $5 buys a logo, and the whole internet is currently looking at one pair of boxers. Not sure any ad platform beats that CPM
Ass Auction
@dascalita_neculai 💯💯💯💯
RunEvr
@mahdif Haha =DDD
The funniest launch I’ve seen yet!
Ass Auction
@adana haha thank you Adana. Funny was the easy part. The hard part was writing Terms of Service for a pair of boxers with a straight face
RunEvr
@mahdif Ahaha =) What a Service! Thanks for creating such a good mood around you and your product!
Ass Auction
@adana hat's the nicest thing anyone has said about my ass all day. Thank you Adana, and good luck with RunEvr!
RunEvr
@mahdif Thanks a lot!
Mailwarm
😂😂😂😭
Hahaha, nice idea! Wish you all the best with ass.auction
Ass Auction
@joyce_spencer1 Thank you Joyce! Fair warning, "nice idea" is how it starts, and then you're outbidding a SaaS company for the left cheek at 2am
Ass Auction
@daniel_nwankwo Wait until you see whose logo is on the back pocket right now. It changes every time someone pays $5 more
Ass Auction
@ishaani lol never!
Loving how real and simple this idea was...and so fun! The bidss are willdddd