Apple Subscriptions

Subscription offerings now available to App Store developers

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Auto-renewable subscriptions give users access to content or services from within your app on an ongoing basis. At the end of each subscription duration, the subscription will automatically renew until a user chooses to cancel it. Auto-renewable subscriptions provide a simple way to offer free trials to users. When users sign up for a subscription with a free trial, their subscription begins immediately but they won’t be billed until the free trial period is over. How long a free trial can be depends on the duration of the subscription offering. For example, a one-month subscription cannot offer a free trial of longer than one month. For more info visit:
I'm confused. What's new about this?
@kmnei subscription offerings now available to app store developers
@bentossell I'm still confused. I've built subscription based iOS apps - billed through the App Store - two years ago. What has changed?
@andreaspizsa check out the verge article linked in my other comment. I don't know full details and you prob know more than me as its in your field!
@andreaspizsa Previously it was available only to a few categories of apps. Now you can make a subscription-based app in any category, be it a game or anything else.
Well now this is gonna suck. All the game developers will start taking subscriptions instead of one time buy. Which will make the prices of everything go astronomically high.
@turboxide_ It will have the opposite effect, you can do this before for some types of apps, but now the Apple cut is WAY less, actual 50% less so developers will make more from this.
Subscriptions are ideal when you have a suite of apps or services that are prohibitively expensive. Consumers can rationalize a monthly expense if they gain access to products without a heavy outlay in money. We subscribe to Office 365 and I'm totally cool with it. Subscriptions aren't magic though. Utilities are poor examples and apps that are mature and have little room for continual feature improvements