The CACulator by Flyweel

👋 I’m Reuben—co-founder at Flyweel. Before this, I built a lead gen brand that scaled to $7M ARR and ran $40M+ in paid media across channels. Along the way, I launched performance-led businesses like Golf Journeys and lived deep in the weeds of growth and marketing finance. I've sat in the middle of messy pipelines, big budgets, and even bigger questions from finance. CAC was always the number we needed most—but could rarely get clean. That’s the pain behind this launch. 🧮 The CACulator A free tool to instantly calculate and benchmark your Customer Acquisition Cost (CAC). Built for growth teams, founders, and marketers who need a sharp answer—not a spreadsheet spiral. – Choose your market (B2B/B2C), industry, and currency – Plug in spend, leads, customers – Get your CAC + a global benchmark – Receive a short AI summary and three tailored, no-fluff recs No login. No setup. Just fast signal. If you’ve ever guessed whether your CAC is “good enough”—this gives you the answer. We built this as a small, focused tool—but it’s just the first step. The full Flyweel platform is coming soon: a financial OS for paid growth that finally connects marketing spend to revenue. Think cleaner reconciliation, clearer insights, and no more duct tape between your ad accounts and finance stack. But that’s for later, you're welcome to join the waitlist for early access at https://flyweel.co For now—curious what you think of the CACulator. Would love your feedback.