About

Building @ Flyweel Performance marketer, commercial strategist and 'non-technical' software + UI/UX junkie at heart. Obsessed with unlocking growth, market/category creation and uncovering blue ocean opportunities. Always curious, tinkering and love finding contrarian ways to solve problems.

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Flyweel v2.0: headless finance, cards and capital through MCP

Hey everyone, I'm Reuben, co-founder of Flyweel.

Our next release; Headless Finance for Ads, brings cards and capital into your AI workflow: Claude, IDEs like Cursor, CLI coding agents like Claude Code and Codex, and our ChatGPT app.

Flyweel - Ad spend cards, cash-gap funding, and agent audit via MCP

Give your AI agent financial rails for paid ads. Issue virtual cards with custom spend caps, fund cash gaps so winning campaigns keep scaling while revenue catches up, and let your agent check charges against live ad results via MCP. Built for businesses that scale on paid ads.

Connect Pipedrive to ads

Hey PH I ran a lead gen business for years. Spent millions on ads. The thing that drove me crazy: I never actually knew which campaigns made money in real time due to so many accounts and disconnected systems. Google told me cost per click. Meta told me cost per lead.

But my accountant told me something different entirely. The campaigns that looked great in the ad dashboard?

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